Toyota Motor North America Reports U.S. Sales for July 2018

  • Toyota division sets light truck sales record
  • Highlander posted best-ever July
  • Lexus RX, NX Hybrid recorded best-ever July
August 01, 2018
July 2018 Sales Chart

PLANO, Texas (August 1, 2018) – Toyota Motor North America (TMNA) today reported July 2018 sales of 208,770 units. With one less selling day in July 2018 compared to July 2017, sales were down 2.1 percent on a daily selling rate (DSR) basis and down 6.0 percent on volume basis. 
Toyota division posted July 2018 sales of 183,367 units, down 1.1 percent on a DSR basis and down 5.1 percent on a volume basis.   
Lexus posted July sales of 25,403 units, down 8.4 percent on a DSR basis and down 12.1 percent on a volume basis
July 2018 Highlights:
  • Toyota division posted its best-ever month for light truck sales 
  • Camry recorded sales of 26,311 units
  • Corolla posted sales of 26,754 units
  • RAV4 posted sales of 41,093 units
  • Highlander sales increased by 11.3 percent, a best-ever month
  • 4Runner sales increased by 26.0 percent
  • Tacoma increased by 25.7 percent, a best-ever July since 1996
  • Tundra posted sales of 9,478 units
  • Lexus LUVs posted sales of 17,177 units
  • NX Hybrid up 205.1 percent, the seventh consecutive best-ever month
  • NX combined sales of 4,653 units
  • RXh increased by 92.8 percent, a best-ever July since launch in 2005
  • RX combined sales of increased by 1.5 percent, a best-ever July
  • GX increased by 14.4 percent
  • LS increased by 77.1 percent
*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  
Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit
Media Contacts
Toyota Business Communications    
Eric Booth

Amanda Roark

Lexus Public Relations    
Ed Hellwig

Craig Taguchi
sales and financial lexus toyota toyota motor north america

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