Toyota Motor North America Reports April 2018 Sales

•Toyota division posted best-ever light truck April sales
•Toyota Highlander posted best-ever April sales
•Lexus NX, NXh posted best-ever April sales
May 01, 2018
April 2018 Sales Chart

PLANO, Texas (May 1, 2018) – Toyota Motor North America (TMNA) today reported April 2018 sales of 192,348 vehicles, a decrease of 4.7 percent from April 2017 on a volume basis. With two less selling days in April 2018 compared to April 2017, sales were up 3.2 percent on a daily selling rate (DSR) basis. 
Toyota division posted April sales of 170,706 units, down 5.1 percent on a volume basis and up 2.8 percent on a DSR basis.
Lexus division posted April sales of 21,642 vehicles, down 2.1 percent on a volume basis and up 6.0 percent on a DSR basis.
April 2018 Highlights  
  • Toyota division light trucks posted a best-ever April
  • Camry posted sales of 29,848
  • RAV4 posted sales of 31,007 units
  • Highlander sales up 2.6 percent, a best-ever April
  • Toyota division pickup truck sales up 5.0 percent
  • Tacoma sales up 10.6 percent
  • Tundra posted sales of 9,457 units
  • RX posted sales of 7,705 units
  • NX Hybrid up 156.8 percent, a best-ever April
  • NX combined sales of 4,508 units, a best-ever April
  • LS sales up 239.8 percent with sales of 999 units
*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit
Media Contacts
Toyota Business Communications

Amanda Roark
(469) 292-2636

Karen Nielsen
(469) 292-2659

Lexus Public Relations
Nancy Hubbell
(469) 292-4954

Ed Hellwig
(469) 292-1165
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