Toyota Motor North America Reports March 2017 Sales

  • Toyota division set March and first quarter sales record in light trucks
  • Toyota division SUVs up over 15 percent
  • Lexus division light trucks, Total NX sales set new March best ever

April 03, 2017
March 2017 Sales Chart

PLANO, Texas (April 3, 2017)
– Toyota Motor North America (TMNA) Inc., today reported its U.S. March 2017 sales of 215,224 units, a decrease of 2.1 percent from March 2016 on a volume basis. With the same number of selling days in March 2017 compared to March 2016, sales were down 2.1 percent on a daily selling rate (DSR) basis. 
Toyota division posted March 2017 sales of 187,289 units, down 1.2 percent on a volume and DSR basis.   
“The industry might see its first dip below a 17 million SAAR since June 2016, although it will likely be nearly flat to last March,” said Jack Hollis, group vice president and general manager, Toyota division. “The Toyota division set a new light truck record for the month and quarter as we saw SUV sales sizzle with a best-ever March for RAV4, Highlander, and 4Runner, all up double digits.”
Lexus posted sales of 27,935 units, down 7.5 percent on a volume and DSR basis. 
“In March, luxury utility vehicles continued to move off dealer lots,” said Jeff Bracken, Lexus group vice president and general manager. “NX posted sales up 24 percent, and GX rose by 31 percent as our dealers met customer’s needs with better inventory during our Command Performance Sales Event.”
March 2017 Highlights:
  • Camry posts sales of 35,648 units
  • Corolla records sales of over 30,000 units
  • TMNA, Toyota, and Lexus divisions all post new March record for light truck sales
  • RAV4 sales rise 10.3 percent; a best-ever March and first quarter
  • Highlander up 20.8 percent; a best-ever March and first quarter
  • 4Runner up 25.5 percent; posts best-ever March and first quarter
  • Tacoma sales of 16,728
  • Lexus luxury utility vehicles up 9.5 percent for the month
  • NX up 24 percent for the month, sets new best ever March
  • RX posts sales of 9,445 units
  • GX gains 31 percent in March, up 5.7 percent in first quarter
  • LX up almost 21 percent for the month
*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume
About Toyota
Toyota (NYSE:TM), creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 60 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.6 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit  
Media Contacts
Aaron Fowles
(469) 292-1097

Amanda Roark
(469) 292-2636

Nancy Hubbell
(310) 468-7633
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