Toyota Announces Return of '100 Cars for Good' Program in 2012

Will Award 100 Vehicles to 100 Nonprofits in 100 Days – with Winners Selected by the Public

  • Registered 501(c)(3) organizations are invited to apply online with details on how a new car would help them achieve even more for their local communities
  • Applications open on March 12, 2012 at
February 09, 2012
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CHICAGO (February 9, 2012) – At the Chicago Auto Show today, Toyota announced the return of its “100 Cars for Good” program. For the second straight year, Toyota will award 100 vehicles over the course of 100 days to 100 U.S. nonprofits, with winners selected through public voting on the Toyota Facebook page. Applications for the program will open on March 12, 2012 at

The announcement was made by Michael Rouse, vice president of philanthropy and community affairs for Toyota Motor Sales, U.S.A., who was accompanied by some of the nonprofits that received vehicles in last year’s 100 Cars for Good program.

“At Toyota, we appreciate what a big difference a new car can make for organizations working to improve lives and strengthen communities across the country, and we are thrilled to have this opportunity to lend a hand,” said Rouse. “Over the last 20 years, Toyota has contributed more than half a billion dollars to nonprofits throughout the U.S. 100 Cars for Good allows us to build on that commitment in important, new ways by making the public an integral part of these efforts and harnessing the power of social media to expand awareness and galvanize support for organizations that are having such a tremendous impact in neighborhoods nationwide.”

A 2011 winner of a new Toyota Sienna, the Chicago Zoological Society, also spoke at the announcement.

“We are very appreciative of this tremendous donation from Toyota,” said Stuart Strahl, Ph.D., president and CEO of the Chicago Zoological Society. “The new van has been invaluable in our efforts to bring our conservation and informal science education programs to under-resourced communities throughout Chicago and the suburbs. Our dedicated staff travels year round to these communities, inspiring families to gain an appreciation of nature and wildlife, not only globally, but also in their own backyards. We have also used the minivan to transport young students to the zoo and field locations as part of the Society’s award-winning Youth Volunteer Corps.”

In communities across the country, vehicles from the first year of 100 Cars for Good are making a significant difference. These include:
  • Ensuring that a soup kitchen in Morristown, New Jersey can pick up food donations that used to be turned away due to a lack of transportation, allowing it to provide meals and food to even more people in need;
  • Helping a program near Detroit provide horseback riding visits for kids with cancer; and
  • Supporting the efforts of a nonprofit in Wilmington, North Carolina to train and deliver service dogs to wounded veterans.
Applying for the 2012 100 Cars for Good Program
Beginning March 12, 2012, registered 501(c)(3) nonprofit organizations can apply online at Finalists will be eligible to win one of six Toyota models, including the Camry Hybrid, Highlander, Prius v, Sienna minivan, Sienna Mobility or Tundra full-sized pickup truck. A six-year, 100,000-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services.

The 100 Cars for Good application process will last for two weeks, or until 5,000 applications are received. Of these, 500 finalists will be selected and then certified by an independent panel of judges who are experts in the fields of philanthropy and social responsibility. Each finalist can then submit a video that will be featured on the Toyota 100 Cars site explaining how a new vehicle would help support its work. In addition, Toyota will be providing each of the finalists with communications and social media tools and training to assist their efforts to raise awareness for their organization.

Public voting will begin in May, with the exact date to be announced later, and will continue for 100 consecutive days. Each day, five organizations will be profiled at and participants may vote for the charity they feel is most deserving of a vehicle.

The four runners up every day will each be awarded a $1,000 grant from Toyota.

100 Cars for Good is the first Toyota initiative that engages the public to determine how corporate philanthropic donations will be awarded. To learn more please, visit

About Toyota
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants in eight states. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design facilities. Toyota's annual purchasing of parts, materials, goods and services from U.S. suppliers totals more than $23 billion.

Toyota is deeply committed to being a great community partner and is focused on supporting programs in ways that achieve long-term sustainable results. Toyota supports numerous organizations across the country, with a particular concentration on education, the environment and safety. Since 1991, Toyota has contributed more than half a billion dollars to philanthropic programs across the U.S.

For more information on Toyota, please visit

About Toyota Financial Services (TFS)
TFS is the finance and insurance brand for Toyota and Lexus in the U.S., offering retail auto financing and leasing through Toyota Motor Credit Corporation (TMCC) and Toyota Lease Trust and extended service contracts and other payment protection products through Toyota Motor Insurance Services (TMIS). TFS employs 3,300 associates nationwide, and has managed assets totaling more than $91 billion. It is part of a worldwide network of comprehensive financial services offered by Toyota Financial Services Corporation, a wholly-owned subsidiary of Toyota Motor Corporation.

Media Contacts
Media Contact:
Kirsten Clausen
GolinHarris for Toyota
(213) 438-8726
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2012 Toyota 100 Cars for Good Overview

Overview of Toyota's 100 Cars for Good program (video)
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