New Washington Museum Celebrates African American History and Culture

Toyota Helps Honor a Century of Effort to Build National Museum  
September 21, 2016
Washington, D.C. -- Sept. 21, 2016 – The charge began with black veterans of the Civil War. Decades later, civil rights activists assumed the mantle. Now, thanks to the new National Museum of African American History and Culture (NMAAHC), we will have a better understanding of how the African American experience has helped shape us all.
The new museum, which opens this week in Washington, D.C., will preserve and display more than 36,000 precious artifacts of our nation’s history. Toyota has provided support as a Founding Donor and Grand Opening Sponsor.  
“Toyota is proud to be a partner in preserving the priceless artifacts of African American history and culture that convey a compelling story of determination, faith, resilience and achievement,” said, Latondra Newton, Toyota group vice president, Social Innovation and Chief Diversity Officer. “This will become a lasting landmark of the rich history of the African American experience for generations.”
Toyota has underwritten a special ‘Century in the Making: Building the National Museum of African American History and Culture’ exhibition, which records the major milestones over the last 100 years that led to the museum’s creation, beginning with a 1916 letter from the National Memorial Association to then-President Woodrow Wilson.
In addition to historic preservation, Toyota and the museum share a commitment to reduce energy usage and conserve water. The museum has numerous environmental features including a green roof, water reuse system and use of natural daylight using the building’s exterior corona.
“We embrace not only what the museum’s designers and curators have achieved in building this historic treasure, we applaud their foresight to enrich our lives and protect our environment with this sustainable museum,” said Newton.
The building is expected to achieve LEED gold certification from the U.S. Green Building Council, the highest level of any museum on the mall.
About Toyota
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands. Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Media Contacts
Ed Lewis
Toyota Motor North America

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National Museum of African American History and Culture (NMAAHC) Facility
National Museum of African American History and Culture (NMAAHC) - Letter Requesting Establishment
National Museum of African American History and Culture (NMAAHC) Facility

National Museum of African American History and Culture (NMAAHC) Facility

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