Knowing Your History Is Power

Congressional Black Caucus Foundation Recognizes the World’s Leading Automaker’s Commitment to Preserve African American History
March 05, 2015
WASHINGTON, D.C., March 5, 2015 – African-American novelist, playwright and poet James Baldwin once said, “people are trapped in history and history is trapped in them.” The Congressional Black Caucus Foundation (CBCF) wants to ensure that African American history is protected for generations to come.
Toyota Motor Sales (TMS), U.S.A., Inc., also is dedicated to preserving African-American history. In honor of this and its philanthropic efforts in the community, the company recently received the “Distinguished Corporation Avoice Heritage Award” from the CBCF during the sixth annual Avoice Heritage Celebration in Washington, D.C.
Toyota supports the African American community and organizations in three focus areas -- safety, the environment and education. Last year, Toyota donated $10,000 to the National Trust for Historic Preservation, an organization dedicated to saving threatened historic sites such as Atlanta’s Sweet Auburn District, the Malcolm X-Ella Little Collins House in Boston and Philadelphia’s Joe Frazier’s Gym. Additionally, Toyota recently contributed to the National Archives to preserve important documents, including the GI Bill of Rights and House Passage of the Bill of Rights.
The “Distinguished Corporation Avoice Award” honors a corporation that is committed to cultivating minority civic engagement, public discourse of Africa-American history, or the preservation of important historic artifacts through philanthropic or programmatic support.
"Toyota is honored to receive this award," said Jim Colon, vice president, African American Business Strategy, TMS. "We look forward to continuing our partnership with the CBCF and encouraging the preservation of our the nation’s history."
“Toyota’s legacy of leadership is demonstrated through its philanthropic endeavors, environmental initiatives and focus on education,” said A. Shuanise Washington, president and CEO of the CBCF. “We appreciate Toyota’s commitment to civic engagement and look forward to continuing our partnership.”
The Avoice Heritage Celebration is the foundation's official Black History Month observance, which helps to support the Avoice virtual library. The CBCF Avoice Virtual Library is a premier source of information about historical and contemporary African-American policy issues important to researchers, academics, educators and students.

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit
Media Contacts
Alva Adams-Mason               
Toyota Motor Sales, USA, Inc.
Tracey Bowen
PRecise Communications for Toyota
avoice cbcf congressional black caucus foundation award awards

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2015 Avoice Heritage Conference - Toyota Receives Distinguished Corporation Avoice Heritage Award

The Congressional Black Caucus Foundation (CBCF) presents Jim Colon, Toyota's vice president of African American Business Strategy, with its Distinguished Corporation Avoice Heritage Award during the sixth annual Avoice Heritage Celebration in Washington, D.C. in February 2015.
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