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First Production 2020 Toyota GR Supra Goes for $2.1 Million at Barrett-Jackson Scottsdale Auction

First Production 2020 Toyota GR Supra Goes for $2.1 Million at Barrett-Jackson Scottsdale Auction

January 19, 2019
SCOTTSDALE, Arizona (January 19, 2019) – The first production 2020 Toyota GR Supra to roll off the assembly line, “Global #1,” was auctioned for charity this evening for $2.1 million at the 48th Annual Barrett-Jackson Auction at WestWorld of Scottsdale. All proceeds of the fifth-generation GR Supra, which made its world debut on January 14, 2019 during the 2019 North American International Auto Show in Detroit, went to support the American Heart Association(AHA) and the Bob Woodruff Foundation (BWF).

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Toyota Research Institute Bets Big In Vegas On “Toyota Guardian” Autonomy

Toyota Research Institute Bets Big In Vegas On “Toyota Guardian” Autonomy

January 07, 2019
LAS VEGAS, Jan. 7, 2019 – Toyota is doubling-down on humans.  That’s the answer to the question; What has the Toyota Research Institute (TRI) been doing in automated driving over the past 12 months?  Using onboard cameras, sensors and 3D animation, TRI opened its portion of a press conference today at the annual CES show in Las Vegas with a vivid reenactment of a three-car crash on a California Interstate, where no one was injured.... more

KDDI and AT&T to Connect Toyota and Lexus Vehicles

KDDI and AT&T to Connect Toyota and Lexus Vehicles

January 07, 2019
LAS VEGAS, Jan. 7, 2019 – Toyota and Lexus are bringing industry-leading connected car capabilities to their vehicles in the United States.... more

Toyota Mobility Foundation Unveils Five Visions for the Future of Mobility at CES

Toyota Mobility Foundation Unveils Five Visions for the Future of Mobility at CES

January 07, 2019
LAS VEGAS (January 7, 2019) - The five finalists in the three-year Mobility Unlimited Challenge have been unveiled at CES in Las Vegas. The Toyota Mobility Foundation launched the $4 million global challenge in 2017 in partnership with Nesta’s Challenge Prize Centre, with the aim of improving the lives of millions of people with lower-limb paralysis.... more

PAVE coalition launches broad-based public education campaign on automated vehicles

PAVE coalition launches broad-based public education campaign on automated vehicles

January 07, 2019
LAS VEGAS (Jan. 7, 2019)  -- A broad coalition of leading industry, non-profit and academic institutions today launched a first-of-its kind campaign to inform the public and policymakers about the potential and the reality of advanced vehicle technologies and self-driving vehicles.... more

Toyota Spotlights Mobility for All Vision at The 2019 Consumer Electronics Show

Toyota Spotlights Mobility for All Vision at The 2019 Consumer Electronics Show

January 04, 2019
LAS VEGAS, Jan. 4, 2019 — In addition to a news conference in Mandalay Bay Oceanside D on January 7 at 1PM (PST), Toyota vehicles and technologies will be showcased in three partner booths at CES 2019. ... more

Toyota Research Institute Rolls Out P4 Automated Driving Test Vehicle at CES

Toyota Research Institute Rolls Out P4 Automated Driving Test Vehicle at CES

January 03, 2019
LOS ALTOS, Calif. (Jan. 3, 2019) – Next week, the bright lights of Las Vegas will once again shine on the Toyota Research Institute (TRI) when it introduces the TRI-P4 automated driving test vehicle on January 7 at CES®. The P4 is based on the all-new fifth-generation Lexus LS flagship sedan and will be used in TRI’s two-track Guardian and Chauffeur automated driving system development.... more

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2019 International CES: Toyota Press Conference--Dr. Gill Pratt Remarks

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Toyota Tech Talks: Steve Basra

“We have such a long history of innovation at Toyota,” says Steve Basra, Executive Vice President of Toyota Connected and Vice President of Toyota Motor North America. While most people think the company’s roots lie in the automotive industry, he notes, its first technologies developed by Sakichi Toyoda were actually to improve weaving looms.
 

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