Title: Executive Vice President - Toyota Motor North America Research and Development
Executive Vice President - Toyota Motor North America Research and Development
President - Toyota Motor Engineering & Manufacturing
Managing Officer - Toyota Motor Corporation
Shinichi Yasui is executive vice president of Toyota Motor North America, Research and Development (TMNA R&D), headquartered in York Township, Michigan, responsible for all vehicle research and development including purchasing and supplier engineering development. Yasui is also president of Toyota Motor Engineering & Manufacturing.
Yasui joined Toyota Motor Corporation (TMC) in 1988 as an engineer, developing air bag systems, seats and seat belts. In 1995, he was transferred to concept and product planning for the initial Yaris series. In 2002, Yasui took on the role of concept planner for the tenth-generation Corolla. In 2006, he was appointed chief engineer for the tenth-generation Corolla, and in 2008, he was named chief engineer for the eleventh-generation Corolla. By 2013, Yasui was chief engineer for all Corolla models. In April of 2015, he became executive chief engineer and executive general manager. Since 2016, Yasui has been the executive general manager of product planning at the Mid-Size Vehicle Company, based in Japan.
He holds a degree in Mechanical Engineering from Meiji University in Tokyo.
Personal motto: Act with conviction. Practice sincerity and compassion.