Shinichi Yasui

Title: Executive Vice President - Toyota Motor North America Research and Development
Shinichi Yasui
Executive Vice President - Toyota Motor North America Research and Development
President - Toyota Motor Engineering & Manufacturing
Managing Officer - Toyota Motor Corporation
Shinichi Yasui is executive vice president of Toyota Motor North America, Research and Development (TMNA R&D), headquartered in York Township, Michigan, responsible for all vehicle research and development including purchasing and supplier engineering development. Yasui is also president of Toyota Motor Engineering & Manufacturing.
Yasui joined Toyota Motor Corporation (TMC) in 1988 as an engineer, developing air bag systems, seats and seat belts. In 1995, he was transferred to concept and product planning for the initial Yaris series. In 2002, Yasui took on the role of concept planner for the tenth-generation Corolla.  In 2006, he was appointed chief engineer for the tenth-generation Corolla, and in 2008, he was named chief engineer for the eleventh-generation Corolla. By 2013, Yasui was chief engineer for all Corolla models. In April of 2015, he became executive chief engineer and executive general manager.  Since 2016, Yasui has been the executive general manager of product planning at the Mid-Size Vehicle Company, based in Japan.
He holds a degree in Mechanical Engineering from Meiji University in Tokyo.
Personal motto: Act with conviction. Practice sincerity and compassion.
executive biographies

< back

Related Photos

Shinichi Yasui
Shinichi Yasui

Shinichi Yasui

Download Low Res. Download High Res.
You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.