Toyota Reports July Sales

August 03, 2010
TORRANCE, Calif. (August 3, 2010) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported July sales of 169,224 units, a decrease of 6.8 percent from the same period last year, on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 27 selling days in July 2010, compared to 26 selling days in July 2009, TMS sales were down 3.2 percent compared to the same period last year.
Toyota Division recorded sales of 150,629 vehicles, a decrease of 7.2 percent from the year-ago month, on a DSR basis.  On a raw volume basis, Toyota Division sales were down 3.6 percent compared to last July.  Lexus reported sales of 18,595 units in July, down 3.3 percent from July 2009, on a DSR basis. Volume-wise, Lexus Division sales were up 0.4 percent compared to the year-ago month. 
Toyota Division 
Toyota Division passenger cars recorded sales of 91,066 units, a decrease of 14.6 percent from last July when Toyota passenger car sales under the Cash for Clunkers program were at their peak.  Toyota sales were led by Camry and Camry Hybrid which posted combined monthly sales of 35,058 units.  Corolla recorded sales of 27,345 units.  The Prius mid-size gas-electric hybrid reported sales of 14,102 units.  The all-new Avalon sedan posted sales of 2,815 units, up 42.1 percent over the year-ago month.
Toyota Division light trucks posted sales of 59,563 units in July, up 6.8 percent over the same period last year.  Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 15,979 units.  Highlander and Highlander Hybrid posted combined sales of 7,811 units for the month.  The Tundra full-size pickup recorded sales of 9,201 units, up 40.3 percent over the same period last year.  The Tacoma mid-size pickup posted sales of 9,674 units for the month.  The Sienna minivan reported sales of 10,381, up 41.5 percent over the year-ago month.
Scion posted July sales of 4,653 units.  The xB urban utility vehicle led the way with sales of 2,299 units.  The tC sports coupe posted July sales of 1,294 units. The xD reported sales of 1,060 units for the month.

Lexus Division
Lexus reported passenger car sales of 8,972 units, down 12.8 percent from the year-ago month.  Lexus passenger car sales were led by the ES entry luxury sedan which posted sales of 4,093 units.  The IS line-up reported combined sales of 3,100 units.
Lexus light trucks recorded sales of 9,623 units, up 7.6 percent from last July.  Lexus Division sales were led by the RX 350 and RX 450h, which reported combined July sales of 8,162 units.  With July sales of 1,175 units, GX luxury SUV posted a gain of 92.8 percent over the same period last year.
TMS Hybrids
TMS posted July sales of 17,504 hybrid vehicles.  Toyota Division posted sales of 15,953 hybrids for the month.  Lexus Division reported sales of 1,551 hybrids in July.
*Unless otherwise noted, all percent change figures are reported on a daily selling rate basis.
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Toyota Media Relations 
Zoé Zeigler  (310) 468-4868
Lexus Public Relations 
Ming Jou-Chen  (310) 468-4782
Allison Takahashi  (310) 468-5315


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