Toyota Reports June and First-Half Sales

July 01, 2010
TORRANCE, Calif. (July 1, 2010) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported June sales of 140,604 units. With equal selling days in June 2009 and June 2010, sales were up 6.8 percent over the year-ago month on a daily selling rate (DSR) and unadjusted raw volume basis.
The Toyota Division posted June sales of 123,272 units, an increase of 7.4 percent over the same period last year.  The Lexus Division reported June sales of 17,332 units, an increase of 2.7 percent over the year-ago month.
For the first-half of the year, TMS reported sales of 846,542 units. With 151 selling days in the first-half of 2010, compared to 152 selling days during the first-half of 2009, sales were up 10.6 percent on a DSR basis over the same period last year. On a raw volume basis, unadjusted for one extra selling day in 2009, sales were up 9.9 percent during the first-half of the year.
"Toyota performed well during the first half of the year, despite a difficult economic environment," said Jim Lentz, president and chief operating officer of Toyota Motor Sales, U.S.A., Inc.  "Although the entire automotive industry struggled in June as weakening consumer confidence weighed on sales, Toyota maintains its leadership position as the number one retail brand in the industry year-to-date."
Toyota Division 
Toyota Division passenger cars recorded June sales of 73,811 units, a decrease of 2.2 percent from the year-ago month.  Passenger car sales were led by Camry and Camry Hybrid which posted combined June sales of 28,435 units, up 7.7 percent over June 2009. Corolla recorded sales of 21,876 units, up 9.7 percent over the same period last year. The Prius mid-size gas-electric hybrid reported sales of 10,998 units.  The new Avalon sedan posted monthly sales of 2,833 units, up 32.8 percent over the year-ago month.
Toyota Division light trucks posted sales of 49,461 units in June, up 25.9 percent over June 2009.  Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 12,573 units, up 25.1 percent over the same period last year. Highlander and Highlander Hybrid posted combined sales of 5,962 units for the month. The Tundra full-size pickup recorded sales of 7,717 units, up 48.8 percent over the same period last year.  The Tacoma mid-size pickup posted sales of 8,247 units for the month. The all-new Sienna minivan reported sales of 9,357, up 71.9 percent over June 2009.
Scion posted June sales of 3,745 units.  The xB urban utility vehicle led the way with sales of 1,775 units.  The tC sports coupe posted June sales of 1,137 units. The xD reported sales of 833 units for the month.
Lexus Division
Lexus reported passenger car sales of 8,149 units, down 6.6 percent from the year-ago month.  Lexus passenger car sales were led by the ES entry luxury sedan which posted sales of 3,366 units. The IS line-up reported combined sales of 2,863 units.
Lexus light trucks recorded sales of 9,183 units, up 12.7 percent over last June.  Lexus Division sales were led by the RX 350 and RX 450h, which reported combined June sales of 7,796 units, up 6.0 percent over the year-ago month.  With June sales of 1,120 units, GX luxury SUV posted a gain of 111.7 percent over the same period last year.
TMS Hybrids
TMS posted June sales of 14,639 hybrid vehicles. Toyota Division posted sales of 12,706 hybrids for the month.  Lexus Division reported sales 1,933 hybrids in June.
There were 25 selling days this month and last June.
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Toyota Media Relations 
Zoé Zeigler (310) 468-4868
Scion Public Relations 
Craig Taguchi (310) 468-3282
Lexus Public Relations 
Ming Jou-Chen (310) 468-4782
Bill Kwong (310) 468-3764

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