Auto Shows/Events

Toyota Presents RAV4 Hybrid to Heroic Soldier at New York Auto Show Opening Ceremony

Toyota Presents RAV4 Hybrid to Heroic Soldier at New York Auto Show Opening Ceremony

April 17, 2017
NEW YORK, April 17, 2017 – In 2012, Sgt. Joe Mille lost his right leg to a roadside bomb during the final month of his deployment to South Kandahar, Afghanistan, where he was a rifleman and team leader for the Army. But he hasn’t let the injury keep him down. After enduring a rigorous, 15-month stint of rehab, the Sitka, Alaska, native reenlisted for another six-year term.... more

From Desktop to Trailhead: Toyota FT-4X Concept is a Modern 4x4 Toolbox for the Most Intrepid Urbanites

From Desktop to Trailhead: Toyota FT-4X Concept is a Modern 4x4 Toolbox for the Most Intrepid Urbanites

April 12, 2017
NEW YORK (April 12, 2017) – It’s only natural. In the busyness of city-based work life there emerges a growing urge to “get away”. For millennial-aged professionals confined to city limits, oftentimes these getaways are unplanned, and are of the casual, less extreme kind. (No time for summiting a mountain – a drive to the scenic point will do!)... more

Four Wheeling. Scene Stealing.

Four Wheeling. Scene Stealing.

March 29, 2017
Toyota will premiere its FT-4X Concept at 9:10 a.m. EDT, Wednesday, April 12, during the New York International Auto Show. Reserve your seat for the reveal at https://livestream.com/Toyota/NY2017.... more

Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback

Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback

March 22, 2017
TORRANCE, Calif. March 22, 2017 - - Large and small.  Swagger and sportiness.  That is what Toyota will be rolling into their display at the 2017 New York International Auto Show (NYIAS) next month with the debut of two freshened models, the 2018 Sienna van and subcompact Yaris hatchback.  
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2017 Chicago Auto Show - Bill Fay

2017 Chicago Auto Show - Bill Fay

February 09, 2017
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2018 Toyota RAV4 Adventure, 2018 Tundra TRD Sport and 2018 Sequoia TRD Sport at the 2017 Chicago Auto Show, Feb. 9, 2017.

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Roughing It in Style - - Toyota Introduces the New 2018 Tundra and Sequoia TRD Sport and RAV4 Adventure Models

Roughing It in Style - - Toyota Introduces the New 2018 Tundra and Sequoia TRD Sport and RAV4 Adventure Models

February 09, 2017
CHICAGO, Feb. 9, 2017 - - Families on the go, TRD style!  Toyota’s Tundra full-size pickup truck and Sequoia large SUV have long been ideal for adventuresome families in need of that unique combination of performance, utility, towing ability and comfort.  For 2018, the experts at Toyota Racing Development (TRD) have developed the new TRD Sport grade for Tundra and Sequoia, offering active families an extra dose of sportier styling and performance for added fun and excitement on their next journey.   ... more

'Sexy' All-New 2018 Toyota Camry Comes to Chicago Auto Show

'Sexy' All-New 2018 Toyota Camry Comes to Chicago Auto Show

February 03, 2017
CHICAGO, Feb. 2, 2017 – The all-new 2018 Toyota Camry, dubbed “sexy” by Toyota Motor Corporation President Akio Toyoda at its world debut last month, is coming to the Chicago Auto Show. The captivating mid-size sedan will be on display alongside more than 50 cars, trucks and SUVs in Toyota’s exhibit at Chicago’s McCormick Place from February 10-22.... more

Toyota and Rally RAV4 Poised for New Challenges in 2017

Toyota and Rally RAV4 Poised for New Challenges in 2017

January 27, 2017
Torrance, Calif., January 27, 2017 — In 2016, Team Ryan Millen and the Rally RAV4 proved that a stock powertrain, front-wheel-drive RAV4 can be quite potent. This season, the Toyota Rally RAV4 and Millen are gearing up for more competition in 2017.  Armed with new navigator and co-driver, Rhianon Gelsomino, the team will compete in the newly formed American Rally Association (ARA) series.  In addition, the team will compete in select Rally America and NASA Rally Sport races. ... more

2017 NAIAS - Toyota Entune 3.0

2017 NAIAS - Toyota Entune 3.0

January 10, 2017
Toyota Connected Executive Vice President of Business Planning & Strategy Sandy Lobenstein talks about Toyota's third-generation Entune telematics platform at the North American International Auto Show (NAIAS) in Detroit, Jan. 10, 2017.

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Toyota Unveils 2018 NASCAR Camry at North American International Auto Show

Toyota Unveils 2018 NASCAR Camry at North American International Auto Show

January 10, 2017
DETROIT (January 10, 2017) -- In an unprecedented event, Toyota unveiled its 2018 NASCAR Toyota Camry race car in unison with the debut of the 2018 production Camry at the North American International Auto Show in Detroit. Following a dramatic redesign to its show room counterpart, the Camry race car will compete on the race track in 2017 as Toyota defends its NASCAR Premier Series manufacturer’s championship.
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2017 North American International Auto Show (NAIAS) - Akio Toyoda

2017 North American International Auto Show (NAIAS) - Akio Toyoda

January 09, 2017
Toyota Motor Corporation President Akio Toyoda debuts the 2018 Toyota Camry at the 2017 North American International Auto Show in Detroit, Jan. 9, 2017.... more

Ante Raised: All-New 2018 Toyota Camry Gains Emotionally-Charged Design and Performance Experience

Ante Raised: All-New 2018 Toyota Camry Gains Emotionally-Charged Design and Performance Experience

January 09, 2017
DETROIT, January 9, 2017 - It almost isn’t fair. Toyota Camry, the best-selling car in America for the past 15 years, is about to ruffle some feathers. The eighth-generation sedan has gone through a total evolution, from a proven, dependable and safe car to one that also possesses a more exciting and emotional character, thanks to its newfound sporty performance and style.... more

Toyota to Exhibit More than 45 Vehicles at the 2017 North American International Auto Show

Toyota to Exhibit More than 45 Vehicles at the 2017 North American International Auto Show

January 06, 2017
DETROIT, Jan. 6, 2017 – The Toyota exhibit at the 2017 North American International Auto Show (NAIAS), from January 8-22 in Detroit will feature more than 45 cars, trucks and SUVs including the global premiere of the all-new 2018 Camry.... more

Toyota Shows the Future of Driver-Vehicle Interaction at the Consumer Electronics Show

Toyota Shows the Future of Driver-Vehicle Interaction at the Consumer Electronics Show

January 05, 2017
Las Vegas, Jan. 5, 2017 – A cloud-connected telematics system that brings the internet into your car. Smartphone integration that makes it easy for developers to create apps for your vehicle. And an artificial intelligence-powered concept vehicle that grows with you to build an immersive, friendly relationship. Connected, intelligent technologies are radically re-shaping the way we interact with our cars, and Toyota’s brought them to the floor of the 2017 Consumer Electronics Show.... more

2017 Consumer Electronics Show (CES2017) Press Conference - Bob Carter

2017 Consumer Electronics Show (CES2017) Press Conference - Bob Carter

January 04, 2017
Senior Vice President, Automotive Operations, Bob Carter speaks during a press conference at the Consumer Electronics Show (CES) 2017 in Las Vegas, Jan. 4, 2017.... more

2017 Consumer Electronics Show (CES2017) Press Conference - Dr. Gill Pratt

2017 Consumer Electronics Show (CES2017) Press Conference - Dr. Gill Pratt

January 04, 2017
Toyota Research Institute CEO Dr. Gill Pratt speaks during a press conference at the Consumer Electronics Show (CES) 2017 in Las Vegas, Jan. 4, 2017.... more

Toyota Concept-i Makes the Future of Mobility Human

Toyota Concept-i Makes the Future of Mobility Human

January 04, 2017
Las Vegas, Jan. 4, 2017 -- Imagine if the vehicles of the future were friendly, and focused on you. That’s the vision behind Toyota’s Concept-i. Announced today at the 2017 Consumer Electronics Show in Las Vegas, the groundbreaking concept vehicle demonstrates Toyota’s view that vehicles of the future should start with the people who use them.  ... more

Ford and Toyota Establish SmartDeviceLink Consortium to Accelerate Industry-Driven Standard for In-Vehicle Apps

Ford and Toyota Establish SmartDeviceLink Consortium to Accelerate Industry-Driven Standard for In-Vehicle Apps

January 04, 2017
LAS VEGAS, Jan. 4, 2017 -- Ford Motor Company and Toyota Motor Company are forming SmartDeviceLink Consortium, a nonprofit organization working to manage an open source software platform with the goal of giving consumers more choice in how they connect and control their smartphone apps on the road.
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Prepare to Stare.

Prepare to Stare.

December 01, 2016
The all-new 2018 Toyota Camry takes Detroit at the North American International Auto Show. Check out the eye-catching sedan: https://livestream.com/Toyota/Detroit2017. #Camry
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2016 LA Auto Show - 2018 Toyota C-HR Debut

2016 LA Auto Show - 2018 Toyota C-HR Debut

November 17, 2016
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2018 Toyota C-HR at the LA Auto Show, Nov. 17, 2016.... more

2018 Toyota C-HR Preliminary Product Information

2018 Toyota C-HR Preliminary Product Information

November 17, 2016

The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance

The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance

November 17, 2016
LOS ANGELES, (November 17, 2016) – An exciting next chapter in Toyota’s storied North American product history has been revealed under the lights of the Los Angeles Convention Center. Stylish, athletic, and tech-filled, the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing, and engineering for Toyota. When it arrives at dealerships next spring, the C-HR will serve as a solid springboard of excitement, adventure, and pride for its fashion-forward, trendsetting owners. ... more

Toyota to Debut Stunning All-New 2018 C-HR at LA Auto Show

Toyota to Debut Stunning All-New 2018 C-HR at LA Auto Show

November 03, 2016
The compact crossover game is about to change at 12:45 p.m. PST, Thursday, November 17.
Check out the reveal at: https://livestream.com/Toyota/LA2016.  #ToyotaCHR
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Toyota's Prius G Cracks the Top 10 in SEMA's Battle of the Builders®

Toyota's Prius G Cracks the Top 10 in SEMA's Battle of the Builders®

November 02, 2016
TORRANCE, Calif., Nov. 2, 2016— Gordon Ting of Beyond Marketing, builder of the Prius G, has been selected to join the elite company of the top 10 builders in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show. The Prius G is one of six “Extreme” vehicles that Toyota is featuring at SEMA. ... more

Battle of the Builders® Top 21 Includes Two Toyota Extreme Builds

Battle of the Builders® Top 21 Includes Two Toyota Extreme Builds

November 01, 2016
TORRANCE, Calif., Nov. 1, 2016 -- Out of over 200 entries, two of Toyota’s 2016 “Extreme” builds were honored among the Top 21 overall entries in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

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