News Releases

Team Toyota Proves the Impossible is Possible

Team Toyota Proves the Impossible is Possible

November 16, 2017
PLANO, Texas, Nov. 16, 2017—Imagine a world where mobility is no guarantee. Where getting to the grocery store or rising out of bed is not taken for granted. Team USA athletes Amy Purdy and J.R Celski know this world. And so do Alana Nichols, Torin Yater-Wallace and many others.... more

Toyota Sets a Goal of Mobility For All in Global “Start Your Impossible” Campaign

Toyota Sets a Goal of Mobility For All in Global “Start Your Impossible” Campaign

November 01, 2017
TOYOTA CITY, Japan (Nov. 1, 2017) – Toyota continues its evolution as a mobility company with its first-ever global marketing campaign. “Start Your Impossible” launches today in 24 countries in celebration of Toyota’s eight-year global sponsorship of The Olympic and Paralympic Games as the first-ever Mobility Partner in the history of The Olympic Partner (TOP) Programme to sponsor the mobility category.... more

'Oprah's the Life You Want Weekend' Announces Amy Purdy to Join Multi-City Tour This Fall

'Oprah's the Life You Want Weekend' Announces Amy Purdy to Join Multi-City Tour This Fall

July 24, 2014
Los Angeles – Oprah Winfrey’s "Oprah’s The Life You Want Weekend," an eight-city arena tour and transformational weekend powered by WME Live, announced today that Amy Purdy will join the tour’s lineup.  Purdy, a Paralympic Bronze Medalist snowboarder and “Dancing with the Stars” finalist, will join Oprah on stage for Toyota’s “Standing O-Vation,” which will recognize extraordinary people in communities around the country. 
 
Purdy, a Team Toyota athlete and brand ambassador, represents the power of inner strength as she continues to overcome obstacles and live as a role model for those who have faced challenges in their lives.  After losing her legs at age 19 as a result of Meningitis, Purdy has led an adulthood of extraordinary accomplishments. One of the top adaptive snowboarders in the U.S., she was the Snowboardcross Bronze Medalist in Sochi 2014 Paralympic Games and was a finalist on last season’s “Dancing with the Stars.”  Toyota has proudly been a part of Purdy’s journey, including support of her nonprofit organization Adaptive Actions Sports. ... more

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