Toyota Turns Detroit Auto Show Focus to Detroit’s Eastside by Donating Winter Boots and Socks to Local Residents and Homeless Women and Children

‘Toyota Walk In My Boots’ Community Outreach Project
Enriching Lives…One Step At A Time at The Salvation Army Conner Creek Corps Community Center
Held in conjunction with the 2016 North American International Auto Show

January 11, 2016
Detroit -- As temperatures fluctuate this winter in Michigan, one thing for sure is snowy, icy and even cold rainy days are here through March and warm winter boots and socks are still  a “must have” in Michigan.  To protect families from the cold, on Saturday, January 9, 2016, Toyota Motor North America through its “Toyota Walk In My Boots” community outreach project and the North American International Auto Show activities, for the fifth year, stepped in to help area low-income and homeless families by providing new insulated winter boots and socks to more than 200 participants of The Salvation Army Conner Creek Corps Community Center located on Detroit’s Eastside and The Salvation Army Booth Services of Detroit, a homeless shelter for primarily women and single mothers and their children.
Without adequate clothing, often low-income families and people experiencing homelessness have a much higher risk than the general population of developing exposure-related conditions such as hypothermia and frostbite. “With the need greater than ever because of the cold winter months, we are blessed to have support from good corporate citizens like Toyota, who are ‘Doing the Most Good’ by raising awareness of our mission to feed, shelter and clothe those who are less fortunate,” said Major Russ Sjogren, general secretary and Metro Detroit area commander, The Salvation Army Eastern Michigan Division.
If you are poor, you are essentially an illness, an accident, or a paycheck away from living on the streets. In Detroit alone, two-thirds of people can’t afford basic needs like housing and health care, even when family members are employed; and 67% of Detroit families are either under the poverty line or what is identified as “ALICE”, asset-limited, income-constrained, employed. Meanwhile, more than half of Michigan’s homeless population is made up of families; and one in three who are homeless are children.
“At Toyota, we want to build more than just great cars and trucks,” said Michael Rouse, vice president, Diversity, Philanthropy and Community Affairs, Toyota Motor North America. “We want to help build great communities; and in times like these, we must remember to help one another. We want the work that is being done at The Salvation Army of Metro Detroit to continue for years to come. And, we hope that our donation of winter boots and socks will help to enrich lives…one step at a time.”

With this donation, many families will be shielded from the cold. Toyota also donated $15,000 to The Salvation Army of Metro Detroit enabling them to continue to provide refuge for children and families in times of crisis. They also treated the families to a “Thanksgiving-style” buffet luncheon by Unique Food Management. In its fifth year, Toyota has donated over 1,000 pairs of winter boots and contributed more than $65,000 in cash just in Detroit alone. The project has also been held in Chicago, Washington DC and, new this year, in Baltimore.
While many programs offer winter coat giveaways, a person’s feet are often left vulnerable to freezing temperatures and even frostbite. The timing of the winter boots and sock giveaway was a comfort to many as predicted snowfall and freezing temperatures were expected the next day.
The Salvation Army Conner Creek Corps Community Center located on Detroit’s Eastside provides emergency financial assistance, food and nutrition programs, character building after school programs for children, music and arts programs and worship services for the local community. Meanwhile, The Salvation Army Booth Services provides residents with emergency shelter for up to 90 days for single women and single mothers and their children who have become victims of unfortunate life circumstances such as house fire, job loss, foreclosure or domestic violence. Through the shelter they can receive emergency assistance, case management and pastoral care and worship and special services such as utility assistance, down payment assistance toward first month’s rent, food and clothing assistance.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mira fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit
Media Contacts
Crystal Williams 313-402-5722
Crystal Vision Communications
Curt McAllister
Toyota Midwest Corporate Communications
Andrea Kenski
Franco Public Relations Group (The Salvation Army – PR)
walk in my boots 2016 naias north american international auto show detroit auto show community giving

< back

Related Photos

2016 NAIAS - Walk in My Boots
2016 NAIAS - Walk in My Boots

2016 NAIAS - Walk in My Boots

Download Low Res. Download High Res.
You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.