Toyota Crowned Champion of Diversity and Equality

National Urban League Recognizes the World’s Leading Automaker with Highest Commendation for Equal Opportunity Principles
November 20, 2015
NEW YORK, Nov. 20, 2015 – Once again, Toyota Motor Sales (TMS) U.S.A., Inc. has been recognized for leading the charge for equality, diversity and economic empowerment.
Toyota was honored last night during the National Urban League’s 59th annual Equal Opportunity Dinner (EOD) for being at the forefront of empowering underserved communities and its dedication to corporate diversity. This prestigious honor is given to stellar corporations, individuals and organizations that have championed the principles of equal opportunity, civil rights and social justice. 
In 2015, Toyota was the only automaker named in Diversity Inc.’s Top 50 list. Toyota also continued to exemplify its commitment to diversity and inclusion by providing outstanding service through its Toyota Green Initiative, Buckle Up for Life, UNCF Scholarships and other innovative programs geared to multicultural consumers.
“On behalf of Toyota’s 30,000 U.S. team members, it’s truly an honor to receive the Corporate Leadership Award from the National Urban League,” said Jim Colon, vice president, African American Business Strategy, TMS. “Our commitment to the multicultural community is demonstrated through our workforce, suppliers, dealers, strategic partners, advertising, philanthropic efforts and the Diversity Advisory Board. As the #1 automaker and brand of choice for African Americans, Latinos and Asians, this prestigious award motivates us to pursue even higher goals in the future.”
“The National Urban League is one of Toyota’s most valued and long-standing partners,” said Colon.
About Toyota 
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit
Media Contacts
Alva Adams-Mason               
Toyota Motor Sales, USA, Inc.
Tracey Bowen
PRecise Communications for Toyota
toyota diversity awards

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2015 National Urban League Corporate Leadership Award
2015 National Urban League Corporate Leadership Award

2015 National Urban League Corporate Leadership Award

Toyota African American Business Strategy Vice President Jim Colon accepts the Corporate Leadership Award from the National Urban League, Nov. 19, 2015.
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