Toyota Mirai Takes to the Track

Mirai Will Pace Toyota Owners 400 at Richmond
Mirai Is First Hydrogen Fuel Cell Electric Vehicle to Pace a NASCAR Race
 
April 23, 2015
RICHMOND, VA. (April 23, 2015) – Toyota today announced the 2016 Toyota Mirai, a hydrogen fuel cell electric vehicle, will pace the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway on Saturday night, April 25.
 
Today’s approval allows the Mirai to serve as the first hydrogen-fueled vehicle to pace a NASCAR race. It will lead the Sprint Cup Series field to the green flag at Richmond on Saturday night and emit only water out of its tailpipe along the way.
 
“Having a hydrogen fuel cell vehicle pace the Toyota Owners 400 is a historic moment for both Toyota and NASCAR and we’re proud it’s the Toyota Mirai,” said Ed Laukes, vice president of marketing, performance and guest experience, Toyota Motor Sales, U.S.A. “Bringing the Mirai to Richmond to pace this important race is another way for Toyota to showcase our innovation and environmental leadership.”
 
The Mirai is a four-door, mid-size sedan with performance to pace the 43-car NASCAR field at Richmond International Raceway (RIR) while using no gasoline and emitting nothing but water vapor. The groundbreaking fuel cell electric vehicle is powered by hydrogen, refuels in about five minutes and travels up to 300 miles on a full tank. It will arrive first to buyers in California later this year.
 
The Mirai was tested and approved by NASCAR to pace the Toyota Owners 400 NASCAR Sprint Cup Series race after a test session at RIR earlier today. In the test session, the Mirai met NASCAR’s performance requirements to pace the 400-mile NSCS race.
 
There is Toyota precedent bringing hybrid and alternative fuel technology to track. The Toyota Camry Hybrid earned praise as the first hybrid vehicle to pace a full NASCAR race when the hybrid vehicle was used for the Coca Cola 600 in May 2009.
 
From fuel-efficient vehicles to developing groundbreaking technologies, Toyota is proud to be at the forefront of environmental sustainability – and the Mirai pace car showcases this commitment. Toyota has more than 2 million hybrid vehicles on U.S. roads – more than any other manufacturer – and continues to develop new breakthroughs in plug-in, electric and hydrogen fuel cell technologies.

Tickets for the Toyota Owners 400 race weekend at Richmond International Raceway on Friday, April 24 and Saturday, April 25, including the Toyota Care 250 NASCAR XFINITY Series race, can be purchased online at RIR.com or by calling 866-455-RACE.
 
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
  
Toyota Motor Sales, Inc. (TMS), based in Torrance, CA, is the U.S. sales, marketing, distribution and customer service arm for Toyota, Scion and Lexus.
 
Media Contacts
Denise Morrissey, Toyota, 310.561.5365, Denise_Morrissey@Toyota.com
Lisa Hughes Kennedy, Golin for Toyota Racing, 704.902.6476, LHughesKennedy@Golin.com
Matthew Simmons, Golin for Toyota Racing, 310.709.1346, MSimmons@Golin.com
 
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toyota mirai hydrogen fcv fuel cell vehicle motorsports nascar

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Related Photos

2015 Motorsports - 2016 Toyota Mirai Pace Car 001
2015 Motorsports - 2016 Toyota Mirai Pace Car 002
2015 Motorsports - 2016 Toyota Mirai Pace Car 003
2015 Motorsports - 2016 Toyota Mirai Pace Car 004
2015 Motorsports - 2016 Toyota Mirai Pace Car 001

2015 Motorsports - 2016 Toyota Mirai Pace Car 001

The 2016 Toyota Mirai will be the first hydrogen fuel cell vehicle to pace a NASCAR race in the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway Saturday night, April 25, 2015. Photo: Toyota Racing
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2015 Motorsports - 2016 Toyota Mirai Pace Car 002

2015 Motorsports - 2016 Toyota Mirai Pace Car 002

The 2016 Toyota Mirai will be the first hydrogen fuel cell vehicle to pace a NASCAR race in the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway Saturday night, April 25, 2015. Photo: Toyota Racing
2015 Motorsports - 2016 Toyota Mirai Pace Car 003

2015 Motorsports - 2016 Toyota Mirai Pace Car 003

The 2016 Toyota Mirai will be the first hydrogen fuel cell vehicle to pace a NASCAR race in the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway Saturday night, April 25, 2015. Photo: Toyota Racing
2015 Motorsports - 2016 Toyota Mirai Pace Car 004

2015 Motorsports - 2016 Toyota Mirai Pace Car 004

The 2016 Toyota Mirai will be the first hydrogen fuel cell vehicle to pace a NASCAR race in the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway Saturday night, April 25, 2015. Photo: Toyota Racing
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