Toyota Donates “50 FOR 50”

In Honor of the 50th Anniversary of the Historic Selma to Montgomery March, The World’s Top Automobile Manufacturer Donates $50,000 to Four Alabama Black Colleges 
March 16, 2015
MONTGOMERY, Ala., March 16, 2015 – In 1965, thousands marched from Selma to Montgomery, Alabama on a journey for justice.  All across the South, college students participated in the 54-mile walk. As the country recently celebrated the 50th anniversary of the historic event, Toyota this week donated $50,000 to four Alabama historically black colleges and universities (HBCUs) who played an essential role in the quest for civil rights and equality.
The four HBCUs receiving the donation included: Alabama State University (ASU), Alabama A&M University, Selma University and Tuskegee University. College presidents, faculty and students were present during the check donation ceremony luncheon held on the ASU campus.
“Toyota has a long-standing commitment to the pursuit of education and partnering with historically black colleges and universities,” said Adrienne Trimble, general manager, Diversity & Inclusion, Toyota North America. “On this historic occasion, we wanted to recognize the four Alabama schools that played an integral part in the march five decades ago. Through this donation, we strive to support each school’s commitment to developing the next generation of leaders and working to make the world a better place.”
Education is one of three philanthropic focuses for Toyota. It has a variety of programs and scholarships to promote the pursuit of higher education among multicultural youth. The company has worked to educate HBCU students and alumni on the benefits of sustainable living through its Toyota Green Initiative (TGI). Last year, TGI donated brand new Prius’ to 22 HBCUs affiliated with the program. Further, the Toyota UNCF Scholarship provides financial support to assist students with college attendance at HBCUs across the country. According to Trimble, HBCUs have been and will continue to be a rich recruiting pipeline for the company’s hiring needs.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit
Media Contacts
Alva Adams-Mason               
Toyota Motor Sales, USA, Inc.
Tracey Bowen
PRecise Communications for Toyota
philanthropy corporate historically black colleges and universities

< back

Related Photos

Toyota Historically Black Colleges and Universities Donation
Toyota Historically Black Colleges and Universities Donation

Toyota Historically Black Colleges and Universities Donation

(L-R) William Garrett Lewis (Alabama State University Golden Ambassador), Dr. Gwendolyn Boyd (President, Alabama State University), Adrienne Trimble (General Manager, Diversity & Inclusion, Toyota North America), Dr. Alvin Cleveland (President, Selma University), Mr. Robert Blakely (Vice President for Development and Advancement, Tuskegee University), and Zasmine Hymes-Green (Alabama State University Golden Ambassadors) at the Toyota $50,000 donation event for Alabama HBCUs.
Photo credit: Butch Dill, AP Images for Toyota
Download Low Res. Download High Res.
You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.