Texas Welcomes Its First i-Rodeo

Dallas Residents Participate in i-Road and COMS Customer Focus Groups
June 16, 2015
DALLAS (June 16, 2015) – Texans are taking a zippy zero emission spin, courtesy of Toyota.    

North Texas residents met the i-Road, three wheeled electric vehicle, and COMS, super-compact electric vehicle, last weekend at the American Airlines center in Dallas. The 65 participants spent time taking the cars through their paces, answering questions about their driving preferences, how ultra-compact electric vehicles could be used in their daily lives, and providing product feedback to Toyota researchers.

“As we look for ways to ease congestion in major hubs like the Dallas-Fort Worth Metroplex, we are exploring how these types of electric vehicles may fit into the transportation landscape,” said Jim Lentz, chief executive officer, Toyota North America. “We’re excited to show Texans where these advanced technologies could take us.”  

Similar focus groups were held in Silicon Valley, California in February 2015 with positive feedback from participants.  One driver presented a credit card for an immediate i-Road purchase.  Unfortunately, that driver may have to wait a bit longer. 

i-Road demonstration programs are already underway in France and Japan, testing  usage and acceptance in urban markets.  In Grenoble, France and Toyota City, Japan, demonstration units are placed in car sharing applications, while i-Roads in Tokyo, Japan will be loaned to individual drivers starting next month.  COMS electric vehicles are currently on sale in Japan.

No specific plans have been announced for U.S. i-Road demonstration programs or sales.  But if focus group members have anything to say about it, you may see i-Roads on a road near you in the future.    

To learn more about the i-Road and current global demonstration programs, please visit http://www.toyota-global.com/innovation/personal_mobility/i-road/.  For information on Toyota COMS, please visit http://coms.toyotabody.jp/index.html.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com
Media Contacts
Jana Hartline              
Media Web site:          http://www.toyotanewsroom.com     
Public Web site:          http://www.toyota.com
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