Toyota has continued to take major steps to become an even more responsive, customer-focused organization – and to strengthen its leadership in automotive quality, safety and innovation.
Sweeping Product Innovations & Continued Environmental Leadership
• Ten new or updated models this year – including the new Prius v – with six new hybrid vehicles to market by 2012 – including the plug-in electric hybrid Prius
• A zero emission Toyota RAV4 electric vehicle, produced with California’s Tesla Motors, due next year
• New partnership with Microsoft to provide affordable, advanced vehicle “telematics”
• One millionth Prius sold in the U.S. – more than 3 million sold worldwide
Safe Cars Made Even Safer
• Star Safety System standard on all new vehicles, includes Smart Stop Technology brake override system
• Enhanced Event Data Recorders in all 2011 model year vehicles
• $50 million investment to launch new Safety Research Center in MI, focused on reducing traffic fatalities
Swift, Decisive Action on Quality and Safety
• New North American management structure with a greater voice in safety decisions
• SMART Teams of engineers and field technicians conduct onsite inspections anywhere in the U.S.
• Six new Product Quality Field Offices being established throughout North America
A Transformation in Global Quality Assurance and More Local Autonomy
• Chief Safety Technology Officer and 1,000 Toyota engineers assigned to component design and quality
• Improved supplier quality controls and strengthened monitoring of customer concerns
• Chief Quality Officer for North America with a direct line to Akio Toyoda – More Americans now leading Toyota plants in the U.S.
Extraordinary Technical Scrutiny
• Exhaustive 10-month study by NASA and NHTSA found no electronic cause for sudden acceleration
• Unprecedented independent engineering reviews by the National Academy of Sciences and Exponent
• SMART Team evaluations have found no evidence of unintended acceleration due to electronic problems
Continued Economic and Community Impact
• Nearly 200,000 American jobs, including 30,000 direct plus nearly 170,000 more at dealers and suppliers
• A total of 13 plants in North America producing 12 different vehicles and various engines
• No layoffs of full-time employees at Toyota’s manufacturing plants, despite the economic downturn and disaster in Japan
• Significant U.S. manufacturing investment continues – total direct U.S. investments now approx. $18 billion – new plant in Mississippi to open this Fall
• Large U.S. R&D presence, including 1,000 employed at the Toyota Technical Center in Michigan
• More than $500 million in philanthropic support contributed in U.S. since 1991
Continued Support from Independent Experts and Customers
• Best selling retail brand in America in 2010 with Camry the #1 selling car in the U.S.
• Nine Toyota vehicles named “top safety picks” by the Insurance Institute for Highway Safety
• Seventeen vehicles rated “Most Reliable” by Consumer Reports – more than any other manufacturer
• Four of top 10 spots on Kelley Blue Book’s list of Best Resale Values – no other company had more than two
• Six segment awards in the 2010 J.D. Power Initial Quality Study and seven top awards in J.D. Power’s 2011 Vehicle Dependability Survey – both are more than any other full line manufacturer
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