Lexus UX Concept Introduces Immersive 3-D Driving Experience
September 22, 2016
PARIS (September 22, 2016) – The Lexus UX Concept will make its world debut at the 2016 Paris Motor Show, showcasing Lexus’ vision for a compact SUV of the future. This vehicle represents a new step in the company's design journey and a redefinition of the driving experience.
The bold UX Concept design embodies imaginative and forward-thinking technologies to provide occupants with a fully immersive experience. All on-board HMI technology has been designed to offer progressive customers who live and work in an ever-connected environment an innovative, three-dimensional driver experience.
The driver's instrument binnacle houses a transparent globe, floating in the manner of a hologram, in which a combination of analog and digital information express a functional yet unexpected user interface. The center console features a prominent, facetted crystal structure within which a hologram-style display of air conditioning and infotainment system is clearly visible to both driver and front passenger.
The latest advanced in-vehicle electrical technologies are also on display in the new UX Concept. It features electro-chromatic windows, and the side-view mirrors are replaced by e-mirror camera housings far slimmer than conventional mirror housing. All switchgear is electrostatic and housed under transparent covers.
Finally, the fin motif used on the A pillar is repeated on the dashboard to provide a new audio experience for the next-generation Lexus customer: a removable sound bar built into the passenger side of the dashboard.
“Our brief was to create a new genre of compact crossover; a vehicle that could create something unique from a customer’s point of view—an innovative, three-dimensional, fully immersive user experience,” said Stephan Rasmussen, designer at European Design Centre, ED2.
The Lexus Press Conference will take place on September 29 at 13:30 pm CET at the Lexus stand in hall 4. Follow it in real time at http://livestream.com/LexusInternational
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers seven F SPORT models and two F performance models. In the United States, Lexus vehicles are sold through 236 dealers who are committed to exemplary customer service.
Note to Editors
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Leigh Anne Sessions