Buckle Up for Life Releases New Holiday Traditions for Child Passenger Safety

National Injury Prevention Program from Cincinnati Children’s and Toyota Helps Protect Children During Busiest Travel Season of the Year
November 23, 2015
New York, Nov. 23, 2015 – Every family has their own holiday traditions – it’s one of the reasons this time of year is so special. On the cusp of the busiest travel season of the year, Buckle Up for Life, the national injury prevention program from Cincinnati Children’s and Toyota, is releasing “New Holiday Traditions for Child Passenger Safety” to help keep kids safe this holiday season and beyond.
According to AAA, nearly 42 million Americans will take a holiday road trip this Thanksgiving. Millions more will hit the road between then and the New Year. While cars and trucks are safer than ever, crashes are still the leading cause of death for children. Car seats can prevent or greatly reduce injuries in the event of a crash, but they must be installed properly – an alarming three out of four are not.  
“Whether you’re traveling far this holiday season or staying local, no trip with small children is complete without a properly installed car seat,” said Gloria Del Castillo, child passenger safety expert at Cincinnati Children’s and senior outreach specialist for Buckle Up for Life. “Our goal with these traditions is to offer simple ways to make child passenger safety a part of every family’s routine - during the holidays and throughout the year.”
Buckle Up for Life’s New Holiday Traditions for Child Passenger Safety
  1. Make it a family affair. The holidays are a wonderful time to gather with family near and far. However, older generations may have had different approaches to keeping kids safe in cars. If relatives help chauffer children, make sure everyone understands the latest practices for car seats, booster seats and seat belts.
  1. Ban re-gifting.  It may be tempting to accept a used car seat, but this is one item that should never be re-gifted. It’s not bad manners – it’s safety. You can’t necessarily know the history of the seat and a past crash or even normal wear-and-tear may have compromised its ability to protect your little one.  
  1. Remember that car seats expire, just like Thanksgiving leftovers.  Many families are surprised to learn that car seats – like food – have a shelf life and must be replaced. Establish a new habit this year: when you clean out your refrigerator after Thanksgiving, check the expiration date on your car seat too.  
  1. Booster seats – they aren’t just for the holiday table. We all know booster seats can help young children enjoy special meals this time of year with the rest of the family. But don’t forget about booster seats for your car – all year round. Children under 4’9” should always sit in these special seats, which raise them up so that seat belts can protect them correctly.
  1. Look forward to the New Year, but make sure young children look back. This is one of the most common questions that perplexes parents and caregivers – when do I turn the car seat around to face forward? The American Academy of Pediatrics recommends that children remain in rear-facing car seats until age two, or until they exceed the height or weight limit for the car seat. 
“We know the holidays are a happy – and hectic – time, especially when traveling with children,” said Jennifer Pelky, vehicle safety engineer at Toyota Motor Engineering and Manufacturing North America and certified child passenger safety technician. “We want all families to embrace these traditions and make child passenger safety a habit this holiday season and year-round.” 
For additional child passenger safety tips and advice, including animated car seat installation videos, visit BuckleUpforLife.org or follow us on Facebook or Twitter (@BuckleUpforLife).
About Buckle Up For Life
Buckle Up for Life is a national injury prevention program for families, created by Toyota and Cincinnati Children’s Hospital Medical Center in 2004, to help keep child passengers safe. The program teaches parents and children about the proper use of car seats and seat belts and provides free car seats to families in need. Through partnerships with the leading pediatric hospitals in the country, Buckle Up for Life has reached more than 23,000 people in 14 cities, including New York, Memphis, Phoenix, Chicago, Cincinnati, Houston, Las Vegas, Los Angeles, Philadelphia, Orange County, and San Antonio – and expands to new cities each year. In one city alone, the program nearly tripled the use of proper car seats in participating families. Toyota has provided funding for over 40,000 car seats for families in need.  
About Cincinnati Children’s Hospital Medical Center
Cincinnati Children’s Hospital Medical Center ranks third in the nation among all Honor Roll hospitals in U.S. News & World Report’s 2015 Best Children’s Hospitals. It is also ranked in the top 10 for all 10 pediatric specialties. Cincinnati Children’s, a non-profit organization, is one of the top three recipients of pediatric research grants from the National Institutes of Health, and a research and teaching affiliate of the University of Cincinnati College of Medicine. The medical center is internationally recognized for improving child health and transforming delivery of care through fully integrated, globally recognized research, education and innovation. Additional information can be found at www.cincinnatichildrens.org. Connect on the Cincinnati Children’s blog, via Facebook and on Twitter.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.
Media Contacts
Amy Schultz, 646-805-2825
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Booster seats aren’t just for the holiday table. Buckle Up For Life reminds parents that children under 4’9” should always sit in these special seats to be protected correctly. Learn more child passenger safety tips for the holidays and all year round at buckleupforlife.org. Photo: Buckle Up for Life
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