News Releases

New Lexus “Fast as h” Campaign Clears the Air About Hybrid Performance

New Lexus “Fast as h” Campaign Clears the Air About Hybrid Performance

May 01, 2018
PLANO, Texas  (May 1, 2018) — Lexus announced today a new national marketing campaign to prove that choosing a hybrid doesn’t mean making compromises. Coined “Fast as h,” the marketing campaign showcases the full hybrid lineup’s impressive performance and new lower pricing.... more

Toyota is leading the way in automotive retail certifications

Toyota is leading the way in automotive retail certifications

April 30, 2018
PLANO, Texas (April 30 , 2018) – Toyota is proud to join the ranks of the top 10 companies with the most Leadership in Energy and Environmental Design (LEED)-certified retail locations1. While the list includes retailers from various industries, Toyota is the only automotive brand to be included in the top ranks2.... more

Biodiversity Toyota Motor North America Position Statement

April 24, 2018

Toyota and Broccoli City to Discuss Environmental Gentrification and its Impact on African-American Communities

Toyota and Broccoli City to Discuss Environmental Gentrification and its Impact on African-American Communities

April 23, 2018
PLANO, Texas (April 23, 2018) – The Toyota Green Initiative (TGI) will be at the pulse of one of the country’s most eco-conscientious, vibrant and well-attended green festivals, Broccoli City. Moderated by actress Amanda Seales of HBO’s Insecure, the brand will host a panel discussion on Environmental Gentrification, with panelists Grace Mahary (Project Tsehigh), Laz Alonso (Actor, Toyota Green Coalition Member), Kerene Tayloe (Green 4 All) and LaTricea Adams (Black Millennials for Flint) during the Fourth Annual Broccoli City Festival in Washington, D.C. The panel will take place on Thursday, April 26 at the Google office in Washington, D.C.
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A buzz abounds: Toyota Motor Manufacturing, Texas overhauls Visitors Center, plants pollinator garden

A buzz abounds: Toyota Motor Manufacturing, Texas overhauls Visitors Center, plants pollinator garden

April 20, 2018
SAN ANTONIO (April 20, 2018) – There’s a buzz flying through the air at Toyota Motor Manufacturing, Texas, Inc. (TMMTX). No, we’re not talking about flying trucks, rather the new pollinator garden and completely overhauled Visitors Center exhibits at the San Antonio facility. Today, company executives, team members and community leaders joined to celebrate completion of the more than $1 million project. ... more

Shell and Toyota move forward with hydrogen facility for freight at Port of Long Beach

Shell and Toyota move forward with hydrogen facility for freight at Port of Long Beach

April 19, 2018
SAN FRANCISCO, April 19, 2018 – Equilon Enterprises LLC, doing business as Shell Oil Products US (“Shell”), and Toyota have been provisionally awarded $8 million by the California Energy Commission (CEC) to develop the first hydrogen-truck refueling station at the Port of Long Beach. ... more

A Green State of Mind

A Green State of Mind

April 17, 2018
We think it’s great that Earth Day has its own special moment on April 22, but at Toyota we like to celebrate Mother Earth all year long.... more

Japan H2 Mobility, LLC established by eleven companies to accelerate deployment of hydrogen stations in Japan

Japan H2 Mobility, LLC established by eleven companies to accelerate deployment of hydrogen stations in Japan

March 05, 2018
Eleven companies have today announced joint establishment of "Japan H2 Mobility, LLC", aimed at the full-fledged development of hydrogen stations for fuel cell vehicles (FCV) in Japan.
For full release, click here.
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Toyota Releases North American Environmental Report

Toyota Releases North American Environmental Report

February 13, 2018
PLANO, Texas (Feb. 13, 2018) – Combating major environmental issues facing the global community, such as climate change, water scarcity, resource depletion and habitat loss, in a widespread, meaningful way often starts with small steps.... more

Toyota Aims for Sales of More Than 5.5 Million Electrified Vehicles Including 1 Million Zero-Emission Vehicles per Year by 2030

Toyota Aims for Sales of More Than 5.5 Million Electrified Vehicles Including 1 Million Zero-Emission Vehicles per Year by 2030

December 18, 2017
TOYOTA CITY, Japan, December 18, 2017) Toyota Motor Corporation (Toyota) announces today its plans toward the popularization of electrified vehicles for the decade 2020-2030. Toyota's electrified vehicle strategy centers on a significant acceleration in the development and launch plans of hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and fuel cell electric vehicles (FCEVs). For full story, click here.... more

Newsweek Names Toyota World’s Greenest Automaker

Newsweek Names Toyota World’s Greenest Automaker

December 11, 2017
PLANO, Texas (December 11, 2017) – Newsweek has once again named Toyota one of the world’s greenest companies, scoring in the top 5% of global companies, and was named the “Best in Industry Global” in the automobiles category. Toyota was ranked #16 of the Global 500 greenest companies and #1 in the automobile category.... more

Turning Euros Green: Toyota Financial Services Issues First Euro-Denominated Green Bond Allocated Specifically to the Sales of Low-Emission Vehicles

Turning Euros Green: Toyota Financial Services Issues First Euro-Denominated Green Bond Allocated Specifically to the Sales of Low-Emission Vehicles

November 21, 2017
Plano, Texas, Nov. 21, 2017 – Toyota Financial Services (TFS) issued its first-ever euro-denominated unsecured Green Bond today, expanding its industry-leading commitment to the sale of environmentally friendly vehicles. The €600 million bond will be used to fund the acquisition of new retail finance contracts and beneficial interests in lease contracts for Toyota and Lexus vehicles that meet specific clean air criteria, including powertrain, fuel efficiency and emissions. There are currently nine vehicles in the Toyota and Lexus lineup that qualify. ... more

Hydrogen could contribute to 20% of CO2 emissions reduction targets by 2050

Hydrogen could contribute to 20% of CO2 emissions reduction targets by 2050

November 13, 2017
BONN, Germany, Nov. 13, 2017 -- As global leaders gathered at COP 23 in Bonn, 18 key leaders in their industry verticals, united in the Hydrogen Council coalition, came together to launch the first-ever globally quantified vision of the role of hydrogen, developed with support from McKinsey. In addition to being a key pillar in of the energy transition, the study shows that hydrogen has the potential to develop US$2.5 tn of business, creating more than 30 million jobs by 2050.... more

Toyota Drives the Future of Zero Emission Trucking

Toyota Drives the Future of Zero Emission Trucking

October 12, 2017
TORRANCE, Calif. (October 12, 2017) - If you see a big-rig driving around the Ports of Los Angeles and Long Beach that seems oddly quiet and quick, do not be alarmed!  It’s just the future.... more

Toyota Takes the LEED in Texas

Toyota Takes the LEED in Texas

September 22, 2017
Plano, Texas (Sept. 22, 2017) – Everything is bigger in Texas. Everything, that is, except Toyota’s environmental footprint. ... more

Shell in collaboration with Honda and Toyota to Bring Seven New Hydrogen Refueling Stations to California

Shell in collaboration with Honda and Toyota to Bring Seven New Hydrogen Refueling Stations to California

September 13, 2017
SAN FRANCISCO -- Sept. 13, 2017 -- On August 9, the California Energy Commission (Energy Commission) awarded a grant of $16,362,500 to Equilon Enterprises LLC a subsidiary of Shell Oil Company (collectively, “Shell”) for the introduction of seven hydrogen refueling stations in Northern California.... more

National STEM Competition Scholarships and Prizes Await –  Who Will Be the Next Winning School Team?

National STEM Competition Scholarships and Prizes Await – Who Will Be the Next Winning School Team?

August 30, 2017
PLANO, Texas, August 24, 2017 – Students across the nation can earn more than good grades by participating in the Lexus Eco Challenge competition. They can help clean the air, land and water in their neighborhoods while being rewarded in the process. With a passion for engineering, math, science and technology, middle and high school students can vie for a chance to win part of $500,000 in prizes and scholarships.... more

2016 - 2017 Toyota Mirai Product Information

2016 - 2017 Toyota Mirai Product Information

July 27, 2017

The Electrochemical Society and Toyota Announce 2017-2018 Fellowship Winners for Projects in Green Energy Technology

The Electrochemical Society and Toyota Announce 2017-2018 Fellowship Winners for Projects in Green Energy Technology

June 26, 2017
Pennington, N.J. (June 26, 2017) – The ECS Toyota Young Investigator Fellowship Selection Committee has chosen three winners who will receive $50,000 fellowship awards each for projects in green energy technology. The awardees are Dr. Ahmet Kusoglu, Lawrence Berkeley National Laboratory; Professor Julie Renner, Case Western Reserve University; and Professor Shuhui Sun, Institut National de la Rechersche Scientifique (INRS).... more

Toyota Opens a Portal to the Future of Zero Emission Trucking

Toyota Opens a Portal to the Future of Zero Emission Trucking

April 19, 2017
LOS ANGELES (April 19, 2017)— Picture the 710 Freeway heading south, bumper-to-bumper semis hauling cargo to and from the bustling Ports of Los Angeles and Long Beach. Now imagine those trucks are moving that cargo quietly, quickly and without producing any emissions.  Toyota is working to make this vision a reality.     ... more

Sixth Annual Wyland National Mayor’s Challenge for Water Conservation Begins April 1

Sixth Annual Wyland National Mayor’s Challenge for Water Conservation Begins April 1

April 03, 2017
IRVINE, Calif. and BLOOMINGTON, Minn., March 31, 2017 -- Mayors across the country will be asking residents to help ensure the sustainability of the nation’s water resources by taking part in the sixth year of a national contest aimed at reducing water waste and pollution.
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Advertising That’s More Than ‘Hot Air’ [Updated]

Advertising That’s More Than ‘Hot Air’ [Updated]

March 23, 2017
Torrance, Calif. (March 23, 2017) – Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor.  Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help Californians breathe even easier.   
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Toyota’s New Exhaust Purifying Catalyst Reduces Precious Metal Usage by 20 Percent

Toyota’s New Exhaust Purifying Catalyst Reduces Precious Metal Usage by 20 Percent

February 21, 2017
Toyota City, Japan, February 22, 2017 -- Toyota Motor Corporation announces the commercial availability of a new, smaller catalyst that uses 20 percent less precious metal in approximately 20 percent less volume, while maintaining the same exhaust gas purification performance. The design is the world’s first integrally-molded Flow Adjustable Design Cell (FLAD®) substrate, with a different cell cross-sectional area at the inner portion compared to that at the outer portion. Innovative design and manufacturing technologies have allowed for the mass production of the new catalyst, which will gradually be installed in new vehicle models, starting from the Lexus LC500h later this year.... more

Toyota and Shell One Step Closer to a Hydrogen Refueling Network in California

Toyota and Shell One Step Closer to a Hydrogen Refueling Network in California

February 20, 2017
Torrance, Calif., February 20, 2017 -- On February 17, The California Energy Commission (CEC) posted a Notice of Proposed Award (NOPA) outlining subsidies to support hydrogen refueling infrastructure in California. Shell, in partnership with Toyota, will be considered for the installation of hydrogen refueling equipment into seven retail stations in the state of California and an award of $16,362,500 to develop those stations.  ... more

Toyota Aims for Net Positive Impact: 2016 North American Environmental Report Tracks Progress

Toyota Aims for Net Positive Impact: 2016 North American Environmental Report Tracks Progress

December 15, 2016
PLANO, Texas (December 15, 2016) –  For Toyota, boldly shaping the future of mobility starts with making a positive impact on the environment in diverse communities across the United States and Canada.... more

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