Auto Shows/Events

Tacoma. Detroit. January 12. It’s on.

Tacoma. Detroit. January 12. It’s on.

December 10, 2014
Toyota’s rolling out the all-new 2016 Tacoma at the 2015 North American International Auto Show in Detroit on Jan. 12.... more

2014 NADA/J.D. Power Western Automotive Conference - Jim Lentz

2014 NADA/J.D. Power Western Automotive Conference - Jim Lentz

November 18, 2014
Toyota North America CEO Jim Lentz speaks at the 2014 NADA/J.D. Power Western Automotive Conference in Los Angeles, Nov. 18, 2014.... more

2015 Toyota Tundra TRD Pro Wins Class at Tecate SCORE Baja 1000

2015 Toyota Tundra TRD Pro Wins Class at Tecate SCORE Baja 1000

November 18, 2014
TORRANCE, Calif., November 18, 2014 — The 2015 Tundra TRD Pro Desert Race Truck not only raced for over 1,200 miles to a first place finish at the 47th Tecate SCORE Baja 1000, it was also driven an additional 1,000 miles back to the start line of the race.  The Toyota team was first to the finish line in its “Full Stock” class, led by team coach and legendary Toyota off-road racer Ivan “Ironman” Stewart, and piloted by Toyota engineers and Toyota athletes. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Chris Hostetter

Toyota Mirai Fuel Cell Sedan Global Media Preview - Chris Hostetter

November 17, 2014
Chris Hostetter, Group Vice President – Strategic Planning, Toyota Motor Sales speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Bill Fay

Toyota Mirai Fuel Cell Sedan Global Media Preview - Bill Fay

November 17, 2014
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

2016 Toyota Mirai Fuel Cell Sedan Production Information

2016 Toyota Mirai Fuel Cell Sedan Production Information

November 17, 2014

Toyota Mirai Fuel Cell Sedan Global Media Preview - Satoshi Ogiso

Toyota Mirai Fuel Cell Sedan Global Media Preview - Satoshi Ogiso

November 17, 2014
Satoshi Ogiso, Managing Officer, Toyota Motor Corporation speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Takeshi Uchiyamada

Toyota Mirai Fuel Cell Sedan Global Media Preview - Takeshi Uchiyamada

November 17, 2014
Takeshi Uchiyamada, Chairman of Board, Toyota Motor Corporation speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

The Toyota Mirai Brings the Future to Your Driveway

The Toyota Mirai Brings the Future to Your Driveway

November 17, 2014
TORRANCE, Calif., (Nov. 17, 2014) – For the second time in a generation, Toyota has re-imagined the future of mobility.
 
The Toyota Mirai is a four-door, mid-size sedan with performance that fully competes with traditional internal combustion engines – but it uses no gasoline and emits nothing but water vapor. The groundbreaking fuel cell electric vehicle is powered by hydrogen, re-fuels in about five minutes, and travels up to 300 miles on a full tank.
 
Mirai will be available to customers in California beginning in fall 2015, with additional markets tracking the expansion of a convenient hydrogen refueling infrastructure. Powered by an industry-leading fuel cell electric drivetrain and supported by an exceptional 360-degree ownership experience, Mirai marks a turning point for consumer expectations for a zero-emission vehicle.... more

The Future Has Arrived, and It's Called Mirai

The Future Has Arrived, and It's Called Mirai

November 17, 2014
NEWPORT BEACH, Calif., (Nov. 17, 2014) – Akio Toyoda has seen the future, and it’s called “Mirai.” That’s the name of Toyota’s new fuel cell vehicle, which the company’s president announced in a video released the night before the car’s official launch. ... more

Toyota’s Hispanic Business Strategy Group and Partners Highlight #CamryBold During the 44th Annual International Miami Auto Show

Toyota’s Hispanic Business Strategy Group and Partners Highlight #CamryBold During the 44th Annual International Miami Auto Show

November 10, 2014
More than 90 VIP guests, including many members of South Florida media, convened under a beautiful Miami night sky on Friday, November 7th, 2014 at the renowned New World Center in Miami Beach for a Camry "Bold"-themed Miami Auto Show event hosted by Toyota's Hispanic Business Strategy Group and its partners, including Southeast Toyota.... more

Horsin’ Around In The Sand

Horsin’ Around In The Sand

November 06, 2014
As a young girl living on a farm in southern Indiana, Samantha Stone helped train and show performance horses at local and regional competitions, often with great success. This success and passion led Stone to one day dream of showcasing the beauty and power of horses throughout the country.
 
However, now an engineer in Toyota’s Vehicle Planning/Production Engineer division, it’s a different kind of horsepower that gets Stone’s heart pounding.... more

Rally On! TTC Rally Team Finishes 2nd in Final Stage Rally Event of 2014

Rally On! TTC Rally Team Finishes 2nd in Final Stage Rally Event of 2014

October 31, 2014
Ann Arbor, Mich,. Oct. 31, 2014 - For the second time this season, the Toyota Technical Center Rally Team (TTCRT) hit the stage rally circuit, this time in Houghton, Mich. for the 2014 Lake Superior Performance Rally.

After a confidence building performance in July’s New England Forest Rally, the team, comprised entirely of Toyota engineering team members, headed to Michigan’s Upper Peninsula with hopes of continued improvement and gained experience. What they accomplished, however, was a 2nd place finish -- besting the only other OEM rally team and 14 other teams in the process.... more

Building More Than Cars:  Toyota Opportunity Exchange Brings Minority & Women-Owned Business Enterprises (M/WBEs) into Automotive Game

Building More Than Cars: Toyota Opportunity Exchange Brings Minority & Women-Owned Business Enterprises (M/WBEs) into Automotive Game

October 28, 2014
CINCINNATI (Oct. 28, 2014) – Kevin Shurn operated his business from a two-bedroom apartment when he attended Toyota’s first-ever Opportunity Exchange in 1990. Three years later, he secured his first contract, providing janitorial services to Toyota’s Georgetown, Ky., plant. Today, his Elizabethtown, Ky.-based Superior Maintenance Co. has more than 500 employees, serving Toyota manufacturing facilities in Kentucky, Indiana and Texas.... more

Hello Texas! Toyota Gives Hearty Thanks for Rolling Out the Welcome Wagon

Hello Texas! Toyota Gives Hearty Thanks for Rolling Out the Welcome Wagon

October 27, 2014
PLANO, TEXAS, Oct. 27, 2014 – Good food, live music, new friends—all the ingredients for a rollicking neighborhood block party. That’s what’s happening today in Plano.
 
Toyota has pulled out all the stops to thank the community, civic leaders, business partners and nearby corporations for the warm welcome to The Lone Star State.... more

Toyota Fuel Cell Vehicle and Lexus Line Up Ready For Celebrity Close Up

Toyota Fuel Cell Vehicle and Lexus Line Up Ready For Celebrity Close Up

October 16, 2014
TORRANCE, Calif. (Oct. 16, 2014) – On the green carpet, automotive history will be made. Toyota and Lexus are again presenting sponsors at the 24th annual Environmental Media Awards on Oct. 18, at which one bidder will win the Toyota Fuel Cell Vehicle (FCV). Toyota is the first major auto manufacturer to give away a fuel cell vehicle to an individual owner.... more

Toyota Reveals 2015 Camry Race Car

Toyota Reveals 2015 Camry Race Car

October 11, 2014
CONCORD, N.C(Oct. 11, 2014) -- Toyota Motor Sales, U.S.A., Inc. (TMS) and TRD, U.S.A. (Toyota Racing Development) today introduced the new 2015 Toyota Camry race car that will compete in NASCAR Sprint Cup Series (NSCS) competition beginning next season. ... more

Toyota Volunteers Lend 200 Hands for Public Lands Day

Toyota Volunteers Lend 200 Hands for Public Lands Day

October 07, 2014
GEORGETOWN, Ky. (Oct. 7, 2014) – On Sunday, tree planting and painting were among a long list of completed projects following Toyota’s annual volunteer day at the Kentucky Department of Fish and Wildlife’s Salato Wildlife Education Center. In celebration of National Public Lands Day (NPLD), over 100 people pitched in to complete an estimated one year’s worth of work in about four hours.   ... more

What Do the World's Greatest Minds Think the Future Will Look Like?

What Do the World's Greatest Minds Think the Future Will Look Like?

September 25, 2014
DETROIT (Sept. 25, 2014) – American cities are dramatically changing and face many challenges. How can they address urban sustainability and the complexities of connected technology?
 
Next week, Sept. 30 to Oct. 2, Toyota leaders will join 350 of the world’s greatest thinkers at the Meeting of the Minds 2014 summit to explore this urban transformation and ways of harnessing the power of technology. Toyota is co-founder of the event and has been the presenting sponsor since its inception in 2007.
 
 ... more

New Toyota  C-HR Concept

New Toyota C-HR Concept

September 22, 2014
Brussels, Belgium (Sept. 22, 2014) -  The TOYOTA C-HR Concept introduces an expressive new, diamond architecture styling theme to the segment. Below a compact, sensual cabin profile, the lower bodywork has been sculpted to represent the facetted surfaces of a highly-durable, precision-cut gemstone.... more

Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

September 18, 2014
TORRANCE, Calif., (Sept. 18, 2014) – Metal, music and some serious skateboarding moves inspired two new Scion cars for the upcoming Specialty Equipment Manufacturers Association (SEMA) Show. Scion will debut the “Scion x Slayer Mobile Amp tC” for heavy metal band Slayer and the “Scion x Riley Hawk Skate Tour xB” for pro skateboarder Riley Hawk at the SEMA Show in Las Vegas, Nov. 4-7, 2014.... more

Lend a Hand to Protect Public Lands

Lend a Hand to Protect Public Lands

September 17, 2014
TORRANCE, Calif. (Sept. 17, 2014) – Parks (and other public lands) do their part. They provide a safe place for native flora and fauna. They help keep air and water clean. They provide a laboratory for environmental learning.  So the time has come: ask not what your park can do for you but what you can do for your park.
 
The answer? Participate in National Public Lands Day (NPLD) on Saturday, Sept. 27, 2014.... more

Teens and Parents Get A 'Tune-Up' On Safety with Free Driver Safety Clinics at Northeast Toyota Dealerships

Teens and Parents Get A 'Tune-Up' On Safety with Free Driver Safety Clinics at Northeast Toyota Dealerships

September 12, 2014
NEW YORK (Sept. 12, 2014) – What’s the greatest influence on how teens drive?  According to research, it’s mom and dad. That’s why Toyota is committed to offering free teen driver safety clinics that bring the whole family together to learn about safety behind the wheel.  ... more

Make Something New with Toyota Urban Utility Concept Car

Make Something New with Toyota Urban Utility Concept Car

September 10, 2014
SAN FRANCISCO (Sept. 10, 2014) – The do-it-yourself movement is transforming cities with invention-focused Maker Faire events, growing entrepreneurship, and a new Toyota concept to fit these trends. Inspired by a growing innovative spirit in urban areas, Toyota revealed today the Urban Utility concept vehicle – or U2 – at a private panel discussion hosted by Make: magazine in San Francisco. Vehicle elements reflect the lifestyle and needs of an entrepreneurial, urban driver discovered through interviews with Maker Faire participants and internal Toyota market research.... more

Buckle Up for Life: Toyota and Cincinnati Children’s Hospital Medical Center Increase Child Passenger Safety across the Country and Expand Program

Buckle Up for Life: Toyota and Cincinnati Children’s Hospital Medical Center Increase Child Passenger Safety across the Country and Expand Program

September 10, 2014
New York, N.Y., Sept. 10, 2014 - What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong?  The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are installed incorrectly.... more

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