Toyota Reports August Sales

September 01, 2010
TORRANCE, Calif. (September 1, 2010) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported August sales of 148,388 units.  In comparison to last August when Toyota sales were at their peak under Cash for Clunkers, sales were down 31.4 percent on a daily selling rate (DSR) basis.  On a raw volume basis, unadjusted for 25 selling days in August 2010, compared to 26 selling days in August 2009, TMS sales were down 34 percent compared to the same period last year.
“While August results trailed year ago levels when the CARS program generated significant incremental sales for the brand, we’re pleased with how the month shaped up,” said Don Esmond, senior vice president of automotive operations for Toyota Motor Sales, U.S.A., Inc.  “Customer loyalty rates have returned to traditional levels as Toyota continues to lead the industry as the number one retail brand year-to-date.”
Toyota Division recorded sales of 128,923 vehicles, a decrease of 33.7 percent from the year-ago month, on a DSR basis.  On a raw volume basis, Toyota Division sales were down 36.2 percent compared to last August.  Lexus reported sales of 19,465 units in August, down 11.6 percent from August 2009, on a DSR basis. Volume-wise, Lexus Division sales were down 14.9 percent compared to the year-ago month. 
Toyota Division 
Toyota Division passenger cars recorded sales of 75,911 units, a decrease of 44.6 percent from last August.  Toyota sales were led by Camry and Camry Hybrid which posted combined monthly sales of 30,746 units.  Corolla recorded sales of 20,280 units.  The Prius mid-size gas-electric hybrid reported sales of 11,799 units.  The Avalon sedan posted sales of 2,512 units, up 17.3 percent over the year-ago month.
Toyota Division light trucks posted sales of 53,012 units in August, down 7.6 percent from the same period last year.  Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 14,727 units.  4Runner posted sales of 3,833 units, up 297 percent over August 2009. The Tundra full-size pickup recorded sales of 7,207 units.  The Sienna minivan reported sales of 8,729, up 15.7 percent over the year-ago month.
Scion posted August sales of 4,012 units.  The xB urban utility vehicle led the way with sales of 1,965 units.  The tC sports coupe posted August sales of 1,092 units. The xD reported sales of 955 units for the month.
Lexus Division
Lexus reported passenger car sales of 9,353 units, down 22.9 percent from the year-ago month.  Lexus passenger car sales were led by the ES entry luxury sedan which posted sales of 4,161 units.  The IS line-up reported combined sales of 3,005 units.
Lexus light trucks recorded sales of 10,112 units, up 2.3 percent from last August.  Lexus Division sales were led by the RX 350 and RX 450h, which reported combined August sales 8,506 units.  With August sales of 1,227 units, GX luxury SUV posted a gain of 78.2 percent over the same period last year.
TMS Hybrids
TMS posted sales of 15,444 hybrid vehicles.  Toyota Division recorded sales of 13,450 hybrids for the month.  Lexus Division reported sales of 1,994 hybrids in August.
*Unless otherwise noted, all percent change figures are reported on a daily selling rate basis.
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Toyota Media Relations 
Zoé Zeigler
(310) 468-4868
Lexus Public Relations 
Ming Jou-Chen
(310) 468-4782
Bill Kwong
(310) 468-3764
Scion Public Relations 
Craig Taguchi (310) 468-3282

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