Toyota Environmental Update

August 01, 2008

Prius News: Prius to be assembled in U.S.; Japan Prius plant wins gold quality award
• In response to high U.S. customer demand, North American production of Prius is scheduled to begin in late 2010 at a
plant currently under construction in Blue Springs, Mississippi. Prius will be the second Toyota hybrid assembled in
North America, in addition to Camry Hybrid, which is assembled in Toyota's Erlanger, Kentucky plant.
• The Prius plant in Fujimatsu, Japan, has won the Gold Award for Asian automotive manufacturers in the 2008 J.D. Power
and Associates Initial Quality Study for quality manufacture. The awards are granted based on the lowest number of
defects per 100 vehicles. Toyota production facilities in North America and Asia totaled more Initial Quality Study
awards than any manufacturer worldwide.

Toyota tops J.D. Power's Environmental Index and "What to Drive" green list
Toyota and Lexus have a total of seven cars and SUVs—the most of any automaker—of the thirty vehicles on J.D. Power
and Associates' 2008 Automotive Environmental Index (AIE). They are Prius, Camry Hybrid, Highlander Hybrid, Matrix,
Corolla, Yaris, and Lexus RX 400h. The AEI combines U.S. Environmental Protection Agency information on fuel
economy, air pollution, and greenhouse gases with J.D. Power and Associates' voice-of-the-customer data related to fuel

Toyota and Lexus vehicles comprise four of the ten on J.D. Power's "What to Drive: MPG and the Environment" list. It
features AIE-listed vehicles that also rank high on customer satisfaction, performance, and design.

Toyota and Pew Center to research and promote energy efficiency
Toyota and The Pew Center on Global Climate Change have launched a research project to document and communicate
best practices in corporate energy efficiency. The project's goal is to educate corporations on the most effective methods to
reduce energy use and greenhouse gas emissions, while addressing the market and internal barriers to implementing energy
efficiency strategies. Toyota's three-year, $1.4 million grant will enable the development and publication of a report
documenting best practices in energy efficiency, and the execution of a year-long communications campaign to ensure
wide dissemination of key findings.

Toyota and the environment: afforestation in Indiana; major national park grant
• In cooperation with the Forestry Division of the Indiana Department of Natural Resources, Toyota Motor Manufacturing
Indiana has developed a five-year plan to plant 131,000 trees on more than 238 acres of its 1,140-acre campus. The
afforestation project, which began in May 2008, is part of Toyota's Global Vision 2010 and Global Vision 2020,
programs that seek to reduce the environmental impact of automotive vehicle manufacture and use. The first phase of the
project involved the planting of more than 22,000 seedlings of eleven tree species on 40 acres, including black walnut,
pecan, red oak, swamp chestnut oak, river birch, and tulip tree.
• Toyota has partnered with Great Smoky Mountains National Park, donating $1million and three hybrid vehicles to
enhance and develop new science education initiatives for K-12 students, teachers, and families. The program will
encourage careers in science and support learning opportunities. The grant is part of Toyota's $5 million contribution in
support of five national parks and the National Park Foundation to enhance environmental leadership and educational
programs across the country.

Toyota distributor wins environmental recognition
Southeast Toyota, also known as JM Family Enterprises, an independent Toyota distributorship, received the 2008 Recycle
Florida Today, Inc. Recycling and Waste Reduction Award in the Outstanding Institution/Business category. Additionally,
Southeast Toyota's Deerfield Beach Campus was awarded the Broward County 2007 Emerald Award Trophy for its
recycling efforts and for raising associates' awareness during the 2007 Earth Day Celebration and America Recycles Day
program initiatives.

For information, contact Jana Harline at, for information on Toyota Canada, Kathryn Ruhland
at Produced by Robert Oberhand & Assoc., Los Angeles, CA, in conjunction with Toyota Corporate
Communications Department.

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