Toyota Environmental Update - Fiftieth issue

June 01, 2008

As of April 2008, worldwide cumulative sales of the Prius have passed the one million mark, with approximately 1,028,000 units sold since its introduction in Japan in December 1997. More than 591,000 Prius have been purchased in North America. Toyota's own estimates indicate that Prius hybrids have contributed to a reduction in greenhouse gas emissions of approximately 4.5 million tons of CO2 compared to non-hybrid gasoline-powered vehicles in the same class and of similar size and driving performance.

The U.S. Environmental Protection Agency (EPA) has awarded a 2008 ENERGY STAR Sustained Excellence Award to Toyota's North American manufacturing division, TEMA (Toyota Motor Engineering & Manufacturing North America, Inc.). The award was given in recognition of TEMA's continued leadership in protecting the environment through energy efficiency.
Chosen from more than 9,000 candidates, Sustained Excellence Award winners are a select group of organizations that have exhibited outstanding leadership year after year.

Toyota is contributing more than $1 million and five vehicles to Everglades National Park in support of regional education programs for K-12 students. This donation is part of a recently announced $5 million contribution from Toyota in support of five National Parks and the National Park Foundation to enhance environmental leadership and educational programs. Toyota's contributions are among the first corporate contributions to be matched by the Department of the Interior's Centennial Initiative, which calls for $1 billion over 10 years to strengthen basic park operations via a public-private funding partnership for new projects and programs.

Toyota has pledged a three-year, $1.4 million sponsorship of MillionTreesNYC to support tree planting, public education, and community outreach activities. MillionTreesNYC is a partnership between the New York Department of Parks & Recreation and New York Restoration Project to plant one million new trees in New York City by 2017.

A $1.48 million grant from Toyota to the National 4-H Council will help 4-H introduce "Exploring Your Environment," an environmental curriculum to promote its water conservation programs, and "4-H20," an interactive online learning experience to connect youth to water conservation issues and environmental engagement.

Lexus Environmental Challenge grants and scholarships totaling more than $1 million have been awarded through a national competition by Lexus and Scholastic to educate and empower teens about making a positive impact on the environment. Two grand-prize winners received $75,000 each, and 14 first-place teams won $50,000 each.

The National Audubon Society and Toyota have launched TogetherGreen, a nationwide Audubon program to fund conservation projects, train environmental leaders, and offer volunteer opportunities to benefit the environment. A $20 million Toyota grant will fund TogetherGreen for five years.


At Toyota's national headquarters campus in Torrance, California, the annual Earth Day e-waste recycling drive recycled used electronics totaling 23,000 pounds from Toyota Associates and 21,000 pounds from the local community. In other parts of the country, the Portland Parts Distribution Center and Region Office and Toyota Logistics Services (TLS) Portland aided in a Columbia Slough clean-up project; the Cincinnati Parts Distribution Center partnered with local schools on environmental education; TLS Fremont and the San Francisco Parts Distribution Center participated in the city of Livermore's beautification program; and the Boston Parts Distribution Center and Region Office aided in the city of Mansfield's "Great Mansfield Clean Up."

< back

You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.