January 31, 2008 - Phoenix, AZ - Lexus has partnered with Grammy award-winning, multi-platinum recording artist Alicia Keys, bringing together the passionate artistry of Keys with Lexus' pursuit of perfection. The luxury automaker will support the 32-city, U.S. Lexus Presents the Alicia Keys "As I Am" Tour, kicking off in Hampton, VA on April 18th and concluding at the legendary Madison Square Garden in New York City on June 18th.
"The luxury of Lexus is reflected in the elegance and sophistication of Alicia Keys; her grace and style are tremendous," said Steve Jett, national marketing communications manager, Lexus. "In the same way that Keys' passion resonates in her music, at Lexus we are driven to create the finest luxury automobiles through the attention to detail that is required to create refined art and design."
Through this partnership, Lexus and Alicia Keys have joined together in a dedicated philanthropic effort to benefit children across the country. Both Lexus and Keys have played a major role in improving children's lives, and as the Tour launches they will work to raise awareness for youth-driven charitable initiatives with an emphasis on reaching local communities nationwide.
"Creating a relationship with Lexus is an honor for me," said Keys. "Lexus is an elegant and inspiring brand and together we'll work to reach children in communities across the nation through music."
This sponsorship represents an opportunity for Lexus to support the arts while introducing Keys' fans to Lexus vehicles.
The relationship between Lexus and Alicia Keys was driven by Walton | Isaacson, the Agency of Record for Lexus' African American advertising.
Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has remained the top-selling luxury nameplate in the United States for eight years in a row. Lexus and its 223 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide.
About Alicia Keys
Enjoying one of the most phenomenally successful years of her career as a performer, producer and songwriter, Keys, who has won nine Grammys and has sold over 40 million albums and singles worldwide, is one of the most celebrated recording artists in the world. Her new album, As I Am, continues its success this week claiming the #1 spot on Billboard's Top 200 Albums chart selling over 2.7 million since its November 13th, 2007 release, when it debut at #1 with over 740,000 albums sold. Always a Grammy favorite, Keys recently received two nominations for Best Female R&B Vocal Performance and Best R&B Song for "No One." The 50th Annual Grammy Awards airs live on CBS on February 10 at 8:00 PM ET.
Keys will perform for the SUPER BOWL XLII PREGAME SHOW at University of Phoenix Stadium in Arizona, which will air live on Fox on Sunday, February 3rd. Keys was also recently honored by BET for her invaluable contributions to the world of entertainment. The first annual BET Honors will air on BET February 22, 2008.
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