Toyota Kicks Off Fall Gas Fill Up Promotion

November 04, 2007

November 5, 2007 – Torrance, CA - November 5, 2007 – Building upon the success of its 2006 tire promotion, Toyota Motor Sales (TMS), U.S.A., Inc., is offering its "Toyota Fall Gas Fill Up" promotion through November 30, 2007. Customers who purchase four new tires at participating Toyota Tire Center dealerships will receive a $50 Fill It Up gas card that can be used at virtually any fuel establishment that accepts the American Express® card. Toyota is promoting this offer to encourage customers to visit their participating Toyota Tire Center dealership to get tires matched exactly for their vehicle in time for the holiday driving season.

"Gas is a relevant and timely offer for our customers and this is a great way to thank them for using our dealerships for all of their maintenance needs," said Dave Camden, TMS vice president of dealer operations, Toyota Customer Services. "Our goal is to make it an easy one-stop visit where customers' tire purchases can be combined with a scheduled service visit. The best part is that tires and gas are related – if you keep your tires properly maintained and inflated, you can realize gas savings."

The Toyota Fall Gas Fill Up promotion is featured at participating Toyota dealerships and online at the official Toyota Owners Website,, which also provides tire tips, scheduled maintenance and other timely owner information. Qualifying tire purchases must include four new tires that total $150 (pre-tax) or more from participating Toyota Tire Center dealers now through November 30, 2007. All submissions must be postmarked by December 7,2007 and received by December 14, 2007 to qualify and receive the gas card worth $50. In addition, owners who sign up for the free benefits on the Toyota Owners Website are automatically entered into a sweepstakes to win a gas card worth $250.

To find out more about the promotion, locate the nearest participating dealer, or download the mail-in form, customers may visit

About Toyota Motor Sales (TMS), U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States. Celebrating its 50th anniversary in America this year, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs over 33,000 people in the U.S. and sold more than 2.5 million vehicles in 2006. For more information about our company, please visit, and


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