Toyota, Calty Host Eve of Eyes

June 15, 2007

June 15, 2007 – Ann Arbor, MI - Calty Design Research, Inc. (CALTY), the North American arm of Toyota's global design network, opens the doors of its Ann Arbor design studio today for the annual "Eve of Eyes." Marking CALTY's inaugural effort hosting the kick-off gala, the exclusive design reception benefits the Detroit Institute of Ophthalmology (DIO).

Launching the 20th annual "EyesOn Design" weekend celebration of automotive design, the "Eve of Eyes" reception will showcase concept and production vehicles from Toyota, including the Scion t2B Concept, FJ Cruiser Concept, FT-HS Concept, 1978 Celica Concept, 2008 Highlander Hybrid, 2008 xB and the 2008 Tundra among others. "EyesOn Design" is a charitable benefit for the DIO, a non-profit organization dedicated to enhancing the independence of the visually impaired.

"Strong vision is the foundation for innovative automotive concepts and designs," said Kevin Hunter, president of CALTY. "We are pleased to support DIOs impressive efforts through Eve of Eyes and our ongoing commitment to local, spirited design."

While today marks the first time hosting the "Eve of Eyes" event, CALTY has sponsored "EyesOn Design" events since 2003. The "Eve of Eyes" event will host automotive designers and engineers at CALTY's Ann Arbor production design studio.

CALTY's Ann Arbor studio, completed in May 2004, serves as a key production-focused studio and supports comprehensive production design for Toyota, Scion and Lexus branded vehicles in North America. The Ann Arbor studio works in conjunction with CALTY's primary studio headquartered in Newport Beach, Calif., and the design research studio in New York City. Through its three locations, CALTY provides complete design development from initial styling concept to final production design.

About Calty Design Research
CALTY designs innovative Toyota, Lexus and Scion vehicle concepts for the North American market. Headquartered in Newport Beach, Calif., CALTY's satellite design studios are located in Ann Arbor, Mich. and New York. CALTY was founded in 1973 in Southern California by Toyota, the first automotive company to recognize the importance of "California car culture" and its powerful influence on national trends. Recently, CALTY has been credited with design contributions on the production versions of the Toyota Matrix, Avalon, Celica, FJ Cruiser and the 2007 Tundra. CALTY has also created numerous motorshow concept vehicles, most recently including the Toyota FT-HS, Toyota F3R, Scion FUSE, and t2B, Toyota FT-SX, and the Lexus LF-C sports coupe.

About the Detroit Institute of Ophthalmology
The Detroit Institute of Ophthalmology is a charitable organization whose mission is to assist and educate the visually impaired, help preserve vision by public and professional education and support research related to the eye.

< back

You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.