Sex, Lies and The Drive for Perfection

June 07, 2007

June 7, 2007 – Torrance, CA - Could golfers be America's most driven and obsessive athletes? A new survey from Lexus, in connection with the automaker's involvement with the upcoming U.S. Open Championship, reveals that golfers may be America's most fanatic and persistent athletes. Whether it means skipping out on family obligations or forgoing their next raise, there's almost nothing they won't do to achieve perfection.

*Abstinence Makes The Heart Grow Fonder. Four out of ten golfers (43%) would readily give up sex for a month in order to have the perfect golf swing! (And more than one in five—22%—would give up their hair!)
*The Price of Perfection. Another 21% would be willing to sacrifice their next raise.
*White Lies on The Green. In their never-ending quest for perfection, a majority of golfers have told a white lie about where they were when they were actually playing golf (60%).
*The Ferris Bueller Syndrome. Two out of three golfers have skipped work in order to play golf (66%). More than four out of ten have skipped church or religious services (43%), and a similar percentage have bailed out on a family gathering (41%).
*Heads Up, Ladies: If You Can't Beat 'Em, Join 'Em. In what may well lead to a record number of women signing up for golf lessons, 43% of women who golf say the sport has improved their relationship with their significant other.
*What Would Dr. Phil Say? Three out of ten golfers say if they had to choose, they'd rather have a perfect golf swing than a perfect marriage (30%).
*The Young and the Restless. More than seven out of ten young golfers ages 18-29 admit they've called in sick and gone to the course rather than to work (73%).
*Forget Gas Mileage, How Many Clubs Can I Fit in Here? Nearly one out of every two golfers (49%) says when buying a car they check to see how many bags of clubs can fit into the trunk.
*Swingers of a Different Kind. More than one in five golfers (22%) say their golf skills beat their skills in bed or behind the wheel: they're better at golf than at sex or driving!

In addition to the survey, Lexus has created a multi-faceted program to provide an unforgettable experience for U.S. Open attendees. A Full Swing Golf simulator, located within the Lexus vehicle display tent, will allow golf enthusiasts to take their best shots on a virtual Oakmont course. Players can compete for a chance to win a trip to the 2008 U.S. Open Championship.

Visitors can also have their photo taken with a full-size replica of the U.S. Open trophy in front of a backdrop of the Oakmont course in the Lexus vehicle display tent. Once snapped, participants can download their photo online.

Additionally, the automaker will host daily autograph signings with golf legends like Johnny Miller, Chi Chi Rodriguez, and Raymond Floyd.

About Lexus
In January of 2007, Lexus became the first automotive partner in USGA's 112-year history and serves as Official Vehicle of the U.S. Open, U.S. Women's Open, U.S. Senior Open, and U.S. Amateur Open.

Since its introduction in 1989, Lexus has become synonymous with luxury. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has remained the top-selling luxury nameplate in the United States for seven years in a row. Lexus and its 222 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide.


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