TFS Promotes David Pelliccioni to Senior Vice President

January 05, 2007

January 5, 2007 - Torrance, CA - Toyota Financial Services (TFS) announces the promotion of David Pelliccioni to Senior Vice President, Sales and Marketing. In this role, Pelliccioni has responsibility for 30 Dealer Sales & Service Offices, three regional offices, Marketing, and National Accounts. He also leads the TFS Product and Remarketing groups. Previously, Pelliccioni was TFS Group Vice President of Sales and Marketing. He will continue to report to President and CEO George Borst.

Pelliccioni joined Toyota in 1988 as National Advertising Manager. Since then, he has held a wide range of positions including Corporate Manager - Distribution Operations, Corporate Manager – Dealer and Market Development, Corporate Marketing Manager, and Vice President – Marketing. He joined TFS in April 1999 and has held the positions of Vice President – Field Operations, and Vice President – Marketing.

His leadership has been critical to the delivery of strong TFS sales performance and as a result, TFS has experienced tremendous growth in all core product areas during his tenure. Pelliccioni also championed the strategic development of the TFS brand and has strengthened and developed TFS sales and marketing capabilities, including supporting the success of new products, such as the Lexus credit card.

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