Pursuing the Potential to Improve the World;Lexus Dedicates up to $3 Million for Children's Charities

September 03, 2008
The mission statement for Lexus’ philanthropy program, The Lexus Pursuit of Potential, is: “Lexus believes that children have the potential, and the desire, to make the world a better place. To encourage them to pursue their dreams, Lexus will support organizations that build, shape and improve children’s lives.”

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