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Toyota to Trial New SiC Power Semiconductor Technology

Toyota to Trial New SiC Power Semiconductor Technology

January 28, 2015
Toyota City, Japan, Jan. 29, 2015 -- Using a Camry Hybrid prototype and a fuel cell bus, Toyota Motor Corporation will bring a brand new technology to the streets of Japan for testing this year. The tests will evaluate the performance of silicon carbide (SiC) power semiconductors, which could lead to significant efficiency improvements in hybrids and other vehicles with electrified powertrains.
Lexus Named Top Luxury Brand in Kelley Blue Book’s Best Resale Value Awards…Again

Lexus Named Top Luxury Brand in Kelley Blue Book’s Best Resale Value Awards…Again

January 23, 2015
Paralympic Medalist Amy Purdy and Muhammad Ali Bring Voice to ‘One Bold Choice’ Toyota Camry Campaign

Paralympic Medalist Amy Purdy and Muhammad Ali Bring Voice to ‘One Bold Choice’ Toyota Camry Campaign

January 23, 2015

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Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

January 22, 2015
Washington, DC, Jan. 22, 2015Toyota’s hydrogen fuel cell vehicle, the Mirai, made its East Coast debut today at the DC Auto Show where a senior executive called for government and industry stakeholders to help kick start the hydrogen infrastructure needed to make fuel cell zero emission vehicles available to more drivers.... more

Toyota and VMI Deliver Wheelchair Accessible Van to Disabled Local U.S. Air Force Veteran

Toyota and VMI Deliver Wheelchair Accessible Van to Disabled Local U.S. Air Force Veteran

January 26, 2015
PHOENIX, Ariz. (Jan. 26, 2015) – Toyota and Vantage Mobility International (VMI) delivered a 2015 Toyota Sienna with the Northstar Access 360 in-floor side entry ramp conversion to disabled U.S. Air Force veteran and Star Spangled Salute contest winner, Susan Kirsch. The delivery ceremony was held this morning at the American Legion in Pasco, Wash., with executives from Toyota and VMI, as well as Ms. Kirsch’s friends and family and local mobility dealer, Specialty Mobility.... more

2015 J.D. Power Automotive Summit - Bob Carter

2015 J.D. Power Automotive Summit - Bob Carter

January 22, 2015
TMS Senior Vice President of Automotive Operations Bob Carter speaks at the 2015 J.D. Power Automotive Summit in San Francisco on Thursday, Jan. 22, 2015.... more

Toyota Plows Forward in Plano, Breaks Ground on New Headquarters

Toyota Plows Forward in Plano, Breaks Ground on New Headquarters

January 20, 2015
PLANO, TEXAS, JAN. 20, 2015 – A V-8 engine growls, and the earth moves.

With the roar of a 2015 TRD Pro Series Tundra, Toyota today formally broke ground on its new North American headquarters at the intersection of Headquarters Drive and Palomino Crossing in Plano, Texas. The Tundra took center stage, bulldozing the first soil on the site of Toyota’s new campus in a manner that can only be described as not your traditional groundbreaking ceremony.... more

Dual Threat: Two-Tone Scion tC Release Series 9.0 Available Now

Dual Threat: Two-Tone Scion tC Release Series 9.0 Available Now

January 20, 2015
TORRANCE, Calif., (Jan. 20, 2015) – Double trouble has arrived in Scion dealerships. Scion paired up with Jeremy Lookofsky of Cartel Customs on the two-toned Scion tC Release Series 9.0. The new model combines style and substance and is based on a concept car developed for custom car shows.... more

Toyota Financial Services Honors Martin Luther King, Jr. Legacy with Donations to Historically Black Colleges and Universities

Toyota Financial Services Honors Martin Luther King, Jr. Legacy with Donations to Historically Black Colleges and Universities

January 16, 2015
TORRANCE, Calif., (Jan. 16, 2015)  In honor of the life and vision of Dr. Martin Luther King, Jr., Toyota Financial Services (TFS) announced today that it has made a donation totaling $50,000 to five Historically Black Colleges & Universities (HBCUs).... more

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Featured Video

2015 Toyota Plano Groundbreaking Ceremony

Toyota hosts a groundbreaking ceremony in Plano, Texas on Jan. 20, 2015. With the help of a 2015 TRD Pro Series Tundra rigged with a plow, the first soil was moved on what will be the site of Toyotas new $350 million campus.
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2015 North American International Auto Show (NAIAS) - 2016 Lexus GS F Reveal

Lexus Group Vice President and General Manager Jeff Bracken unveils the 2016 GS F at the North American International Auto Show (NAIAS) in Detroit on Tuesday, Jan. 13, 2015.

2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal

Toyota Group Vice President and General Manager Bill Fay unveils the 2016 Toyota Tacoma at the 2015 North American International Auto Show (NAIAS) in Detroit, Jan. 12, 2015.

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2016 Lexus GS F 001
2016 Lexus GS F 025
2016 Lexus GS F 037
2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 008
2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 001
2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 003
2016 Lexus GS F 001

2016 Lexus GS F 001

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2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 008

2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 008

Toyota unveils the 2016 Toyota Tacoma at the 2015 North American International Auto Show (NAIAS) in Detroit, Jan. 12, 2015. Photo: Joe Polimeni
2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 001

2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 001

Toyota Group Vice President and General Manager Bill Fay shows the 2016 Toyota Tacoma Limited and TRD Off-Road Access Cab (left) at the 2015 North American International Auto Show (NAIAS) in Detroit, Jan. 12, 2015. Photo: Joe Polimeni
2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 003

2015 North American International Auto Show (NAIAS) - 2016 Toyota Tacoma Reveal 003

Toyota Group Vice President and General Manager Bill Fay poses with the 2016 Toyota Tacoma Limited Double Cab at the 2015 North American International Auto Show (NAIAS) in Detroit, Jan. 12, 2015. Photo: Joe Polimeni

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